Pronto Pilates secures $1.64m in crowdfunding amid global ambitions for 1,000 ‘teacher-less’ studios

CLIENT: PRONTO PILATES

OUTLET: BUSINESS NEWS AUSTRALIA

Pronto Pilates, a Perth-based company that operates a virtual trainer network of Reformer Pilates studios nationally, has raised $1.64 million through an equity crowdfunding campaign that is among the largest undertaken in Australia this year. The crowdfund, via the OnMarket platform, attracted 488 new investors who have backed the business model of “teacher-less” Reformer Pilates classes that are run in-studio via qualified instructors on screen.

 Co-founder Steve Anson spoke with Justin Fris from Business News Australia about Pronto’s incredibly successful equity raise and how it will accelerate the business’ future growth. Click the link to read more. 

Campaign to regulate food advertising as parents lose fight against junk food

CLIENT: MANDY SACHER

OUTLET: THE PROJECT

It can feel like an uphill battle – parents trying to convince their kids to eat healthily – as fast food restaurants and confectionary companies use every trick in the book to sell their products. Now there's a push to even the playing field.

DL COMMS talent and leading paediatric nutritionist Mandy Sacher made a guest appearance on The Project to weigh in on the debate against manufacturers marketing their unhealthy food products towards children. Click the link to watch the full segment.

Music industry brass throw weight behind talent booking platform

CLIENT: acta®

OUTLET: AFR

An online platform that fashions itself as the future marketplace and booking platform for top Aussie talent has drawn backing from a raft of entertainment industry bigwigs as it rounds the final week of its crowd fundraising round. Joining acta’s cap table are music industry veteran and former head of A&R Warner Music Michael Parisi who has managed names like Tina Arena and Xavier Rudd; The Veronicas manager Alex Smith and Casey Donovan manager Karen Lee Goody.

DL COMMS client acta was featured in AFR as more industry giants champion the platform with $1.5 million in backing. Click the link to find out more.

Old Young's Distillery unveils plans for $30 million 'Cathedral of Gin' set to transform Swan Valley into a must-visit global landmark

CLIENT: OLD YOUNG’S DISTILLERY

OUTLETS: 7 NEWS, NEWS.COM.AU, THE WEST AUSTRALIAN, 6PR, PERTHNOW, TRAVEL WEEKLY, BUSINESS NEWS, DRINKS TRADE & PERTH IS OK!

Old Young’s, the small West Australian distillery that captured two of the world’s most coveted gin awards in 2023, is about to get VERY big with the grand unveiling of its 'Cathedral of Gin'. Set to be a world-class tourism magnet, this architectural marvel in the Swan Valley aims to catapult WA into the global spotlight, rivalling South Australia’s d’Arenberg Cube. Since 2016, founder James Young has taken Old Young’s from a humble 36m2 tin shed to an international sensation, crafting what is now recognised as some of the world’s best gin.

Since James Young announced the plans for Old Young's 'Cathedral of Gin' yesterday, news has spread like wildfire, appearing across 7 News, news .com.au, the West Australian, Perth Now, 6PR, Perth is OK!, Travel Weekly, Business News, and Drinks Trade. Click the links to find out more.

'My first time at teacher-less pilates: There is a soothing quality to the digital instructor’s voice, like an early childhood educator or a cult leader’

CLIENT: PRONTO PILATES

OUTLET: THE GUARDIAN

With 15 branches across Australia and plans to open 1000 studios by 2028, Pronto Pilates is taking over the country. Pronto prides itself on being teacher-less: instead of following a human instructor, members swipe in for a 45-minute virtual session featuring pre-recorded demonstrations by a digital teacher.

DL COMMS client Pronto Pilates featured in The Guardian after culture producer Michael Sun attended one of its three Sydney branches, where the on-trend exercise is offered at a fraction of the usual cost. Click the link to read more about Michael’s experience.

Viral workout now cheaper than ever before at $5 a class

CLIENT: PRONTO PILATES

OUTLET: NEWS.COM.AU

A fully automated Pilates studio that plans to open 1000 spaces by 2028 costs just $5 a class — almost an eighth of the price of a traditional class.

DL COMMS client and Pronto Pilates co-founder Emma Shelton spoke to news.com.au's Claudia Poposki about the new high-tech, teacher-less studios opening across Australia. Click the link to find out more.

How a world-first AI program will help patrol Aussie beaches this summer

CLIENT: RESQVISION

OUTLET: 9 NEWS

After witnessing a swimmer nearly drown, a group of friends have created a world-first AI lifesaver, ready to patrol Aussie beaches this summer. ResQvision is the brainchild of surf lifesaver Alex Piatek and his mates Bryan Pakulski and Julian Kovacek. The AI platform works by pointing a camera connected to the internet at the ocean which can detect any rip currents, swimmers in distress, and large marine life. It can differentiate between a swimmer who is OK and one who needs urgent help, and alert off-duty rescuers in an emergency.

Volunteer lifesaver and ResQVision co-founder Alex Piatek spoke to Channel 9's James Wilson about the groundbreaking new technology which is ready for rollout across Australia this summer. Click the link to find out more.

Richmond disability service receive crucial funding from Endeavour Energy to continue operation

CLIENT: ENDEAVOUR ENERGY

OUTLET: 7 NEWS

A flooded field nearly put an end to a long-standing charity in Western Sydney. However, Richmond's Riding for the Disabled Association has been rescued thanks to substantial funding from Endeavour Energy.

Endeavour Energy's Community Partnerships and Brand Manager Rebecca Hill spoke to Channel 7's Grace Fitzgibbon about the Powering Communities grants program. Click the link to find out more.

Fitness made affordable: $5 reformer Pilates classes disrupt industry amid cost-of-living crisis

CLIENT: PRONTO PILATES

OUTLET: 7 NEWS

Australians struggling with the cost-of-living crisis can now access an exercise typically considered expensive and elite for a mere $5 per class. Pronto Pilates studios are opening across Australia, offering completely automated, ‘teacher-less’ reformer Pilates classes all day, every day, for a fraction of the traditional cost.

DL COMMS client and Pronto Pilates co-founder Emma Shelton spoke to Channel 7's Amber Laidler about the innovative fitness approach. Click the link to find out more.

Industry heavyweights unite in world first alliance, championing better pay for entertainers

CLIENT: acta®

OUTLET: 9 NEWS

The biggest stars in Australia have thrown their weight behind a new industry alliance to ensure more money goes into the pockets of our entertainers. It aims to cut out middleman agencies, who take up to 50 per cent of their fees. 

DL COMMS client and acta® CEO and founder Harris Meitanis spoke to Channel 9's Eddy Meyer about the new booking platform that will ensure artists and their management team receive 100% of the talent fee. Click the link to find out more.