In its infancy, 'cinema on-demand' was a very ‘tech-centric' story. To explain it in people terms, we turned TUGG’s CEO into an entertainment reporter – broadcasting live from the Cannes Film Festival for multiple media interviews.
We implemented a business media strategy that established this on-demand cleaning company's reputation, resulting in a 50% month on month growth prior to its consumer launch
An Australian visit by ‘Silicon Valley Royalty’, Adeo Ressi, was used to raise the awareness of entrepreneurial group, Unstoppables, with top tier media, including Channel 7 News.
NORTH BONDI SLSC
We worked with USA Today and Destination NSW to promote tourism and surf safety to over five million viewers – whilst wearing ‘budgie smugglers’!
We started a national media debate on child safety, where the child locating device, Sky Nanny, was offered as the solution.
By tapping into the daily news cycle, this controversial movie harnessed national attention. It became the most-watched film in Mardi Gras' history.
CHAPEL ST. PRECINCT
We used a cheeky guerrilla marketing campaign to poke fun at NSW’s Premier and to lure Sydneysiders to Melbourne's premiere nightlife precinct. Nationwide TV, print, online and radio coverage resulted.