RedBalloon founder Naomi Simson won't 'mentor' you

CLIENT: UNSTOPPABLES
OUTLET: AUSTRALIAN FINANCIAL REVIEW

Naomi Simson says you probably don't need mentorship, just conversations with a variety of entrepreneurial peers.

by Naomi Simson

I find myself in a fortunate position. I founded a business with a clear sense of purpose and as a result people are curious about how I did it. Mostly they want to know what "worked" and how they could "do the same thing". This means that I am approached a lot by people who want me to "mentor" or advise them.

I am so not the right person to mentor people, so when I am approached I respond with the simple question: "What is the one question that you want answered?" This can take considerable time for the person to formulate and work out what "is the question?"

The power of mentoring is not in what a mentor knows, but in the power of the questions they can ask – even if it is just "what is your real question?" Often the ability of the mentor or adviser to search for and refine what that question is comes from years of experience.

Calisthenics athletes compete in Australia to become the most "Graceful Girl"

CLIENT: TUGG
OUTLET: NEW YORK TIMES

In Australia, competitive calisthenics are a national treasure that tie together generations of women to a sport described as “a cross between ballet, gymnastics, and theater,” according to Olivia Peniston-Bird. The director spoke with Buzzfeed about her new documentary Graceful Girls, which follows the stories of women who perform calisthenics and is the winner of the People’s Choice for Best Documentary at this year’s Melbourne International Film Festival.

Inside the competitive dance world of Calisthenics

CLIENT: TUGG
OUTLET: CHANNEL 9 - MORNINGS

If you think the dance form of calisthenics looks like a beauty pageant, then you are mistaken. 

Melbourne film maker Olivia Peniston-Bird has directed a new documentary that goes behind the curtain of the highly competitive Calisthenics community.

She spoke to Mornings about how it differentiates from the highly criticised world of ‘Toddlers and Tiaras’ and child beauty pageants.

The grueling world of 'graceful girls'

CLIENT: TUGG
OUTLET: CHANNEL 7 - SUNRISE

An Australian documentary crew have revealed what really goes on behind the scenes of the world's toughest dance competition.

Graceful Girls is being distributed by cinema on demand company Tugg.com.au.  Cinema on demand allows everyday Australians to take control of their local cinemas and play the movies they want to have played. It’s like having a remote control for their local cinema. Organisations or people then sell tickets to these special one off screenings via social media networks.

Paleo Diet makes its big screen debut

CLIENT: TUGG
OUTLET: CHANNEL 7 - THE DAILY EDITION

Tom and Sally speak to the director of a new film about the controversial Paleo Diet. Australians suffering a chronic illness that are interested in seeing the movie for free are requested to email hello@welovepaleo.com.

Creators of the world’s first paleo movie ‘We Love Paleo’ say it’s safe for kids

CLIENT: TUGG
OUTLET: NEWS.COM.AU

CREATORS of a controversial new movie based around the paleo diet have spoken out saying it’s totally fine for children.

We Love Paleo is described as an easy introduction to the diet’s lifestyle, and includes tips on nutrition, movement, sleep and sun exposure.

Director and producer Caroleen Moise told News Corp Australia; “Kids can absolutely follow a paleo diet and anyone who says otherwise hasn’t investigated the paleo lifestyle in its entirety and the overwhelming research that validates it.

“Moreover, out in the world, there is proof that kids who have been born and raised on a paleo diet are absolutely thriving. I believe conventional wisdom in Australia is a fallacy.”

Third party endorsements: smart marketing for SMEs

CLIENT: UNSTOPPABLES
OUTLET: SKY NEWS BUSINESS

Unstoppables Founder Julio de Laffitte on how small business can benefit from third party endorsements

Supermodel Agyness Deyn takes us behind the scenes

CLIENT: TUGG
OUTLET: THE MORNING SHOW (CHANNEL 7)

Her blonde pixie hairstyle catapulted her into the modelling world. At the peak of her modeling career she shifted her focus from fashion to film - a move that's proved to be 'electrifying'.  

[note: Top UK Model, Agyness Deyn, has delivered a critically acclaimed performance as a woman living with epilepsy in her debut film, Electricity, which is exclusive to the cinema on demand platform, Tugg.com.au. Electricity is a film epilepsy authorities believe will have a dramatic effect on the way the condition is perceived.]

Sunrise Weather abseils down 33 storey building to raise awareness for leading drug rehab centre

CLIENT: SIR DAVID MARTIN FOUNDATION/TRIPLE CARE FARM
OUTLET: CHANNEL 7 SUNRISE

Sunrise Weather presenter, Edwina Batholomew, scales down Sydney Investa building to help raise awareness and funds for the Sir David Martin Foundation, which supports Australia's leading drug rehab centre for youth.  During the morning's five crosses, Edwina speaks to CEO Alex Green, recent graduate, Saige, mountaineer, Andrew Locke and Terry Hewett, the man in charge of the abseiling. 

On-demand cinemas save box office: hosting your own movie nights a big hit

CLIENT: TUGG
OUTLET: GOLD COAST BULLETIN

HOSTING your own movie night at the cinema is proving to be the biggest box office hit of the year, with smart hosts even making money from it.

Just this week alone the new service accounted for the sale of $70,000 worth of cinema tickets around Australia, with hosts who managed to fill their theatre receiving 5 per cent of box office takings.

Founded in the US, online service TUGG allows the “promoter” to pick the film, date, time and cinema for their screening.