CLIENT: UNSTOPPABLES
OUTLET: SKY NEWS BUSINESS
Unstoppables Founder Julio De Laffite says the $1.1 billion initiative is a win for small business
Airscope Industries puts drones in inspection frontline
CLIENT: UNSTOPPABLES
OUTLET: THE AUSTRALIAN
When a tiny hobbyist drone revealed the damage inside Christchurch Cathedral just after the 2011 earthquake, little was known about how drones could emerge as a major commercial infrastructure inspection tool.
That potential is being tapped into by a fledgling Western Australian firm. Its founder, Chris Leslie began flying at age 15. He was too young to drive so his family drove him to the local airfield. At 24 he was one of the youngest commercial airline captains around, flying for Qantas subsidiary Network Aviation across WA.
By 25, he had enough and wanted out. “I got there (piloting) at such a young age through hard work and a bit of luck, but I realised I need to be challenged, I can’t be doing this for the next 40 years of my life. So I was looking around for opportunities, and I stumbled across the UAV (unmanned aerial vehicle) industry.”
RedBalloon founder Naomi Simson won't 'mentor' you
CLIENT: UNSTOPPABLES
OUTLET: AUSTRALIAN FINANCIAL REVIEW
Naomi Simson says you probably don't need mentorship, just conversations with a variety of entrepreneurial peers.
by Naomi Simson
I find myself in a fortunate position. I founded a business with a clear sense of purpose and as a result people are curious about how I did it. Mostly they want to know what "worked" and how they could "do the same thing". This means that I am approached a lot by people who want me to "mentor" or advise them.
I am so not the right person to mentor people, so when I am approached I respond with the simple question: "What is the one question that you want answered?" This can take considerable time for the person to formulate and work out what "is the question?"
The power of mentoring is not in what a mentor knows, but in the power of the questions they can ask – even if it is just "what is your real question?" Often the ability of the mentor or adviser to search for and refine what that question is comes from years of experience.
Calisthenics athletes compete in Australia to become the most "Graceful Girl"
CLIENT: TUGG
OUTLET: NEW YORK TIMES
In Australia, competitive calisthenics are a national treasure that tie together generations of women to a sport described as “a cross between ballet, gymnastics, and theater,” according to Olivia Peniston-Bird. The director spoke with Buzzfeed about her new documentary Graceful Girls, which follows the stories of women who perform calisthenics and is the winner of the People’s Choice for Best Documentary at this year’s Melbourne International Film Festival.
Inside the competitive dance world of Calisthenics
CLIENT: TUGG
OUTLET: CHANNEL 9 - MORNINGS
If you think the dance form of calisthenics looks like a beauty pageant, then you are mistaken.
Melbourne film maker Olivia Peniston-Bird has directed a new documentary that goes behind the curtain of the highly competitive Calisthenics community.
She spoke to Mornings about how it differentiates from the highly criticised world of ‘Toddlers and Tiaras’ and child beauty pageants.
The grueling world of 'graceful girls'
CLIENT: TUGG
OUTLET: CHANNEL 7 - SUNRISE
An Australian documentary crew have revealed what really goes on behind the scenes of the world's toughest dance competition.
Graceful Girls is being distributed by cinema on demand company Tugg.com.au. Cinema on demand allows everyday Australians to take control of their local cinemas and play the movies they want to have played. It’s like having a remote control for their local cinema. Organisations or people then sell tickets to these special one off screenings via social media networks.
Paleo Diet makes its big screen debut
CLIENT: TUGG
OUTLET: CHANNEL 7 - THE DAILY EDITION
Tom and Sally speak to the director of a new film about the controversial Paleo Diet. Australians suffering a chronic illness that are interested in seeing the movie for free are requested to email hello@welovepaleo.com.
Creators of the world’s first paleo movie ‘We Love Paleo’ say it’s safe for kids
CLIENT: TUGG
OUTLET: NEWS.COM.AU
CREATORS of a controversial new movie based around the paleo diet have spoken out saying it’s totally fine for children.
We Love Paleo is described as an easy introduction to the diet’s lifestyle, and includes tips on nutrition, movement, sleep and sun exposure.
Director and producer Caroleen Moise told News Corp Australia; “Kids can absolutely follow a paleo diet and anyone who says otherwise hasn’t investigated the paleo lifestyle in its entirety and the overwhelming research that validates it.
“Moreover, out in the world, there is proof that kids who have been born and raised on a paleo diet are absolutely thriving. I believe conventional wisdom in Australia is a fallacy.”
Third party endorsements: smart marketing for SMEs
CLIENT: UNSTOPPABLES
OUTLET: SKY NEWS BUSINESS
Unstoppables Founder Julio de Laffitte on how small business can benefit from third party endorsements
Supermodel Agyness Deyn takes us behind the scenes
CLIENT: TUGG
OUTLET: THE MORNING SHOW (CHANNEL 7)
Her blonde pixie hairstyle catapulted her into the modelling world. At the peak of her modeling career she shifted her focus from fashion to film - a move that's proved to be 'electrifying'.
[note: Top UK Model, Agyness Deyn, has delivered a critically acclaimed performance as a woman living with epilepsy in her debut film, Electricity, which is exclusive to the cinema on demand platform, Tugg.com.au. Electricity is a film epilepsy authorities believe will have a dramatic effect on the way the condition is perceived.]