CLIENT: DOBBY DRONE
OUTLET: 7 NEWS
Dobby Drone appears on 7 News, showcasing the true pocket drone that can take off and land on the palm of your hand.
How to make guerrilla marketing work for you
CLIENT: CHAPEL STREET PRECINCT
OUTLET: MUMBRELLA
Sometimes your competition can do plenty of the hard lifting for you when it comes to making your brand shine, as Chapel Street Precinct Association marketing manager Chrissie Maus explains...
The combination of the social swell and a targeted above-the-line campaign featuring rock posters and Adshels, made the campaign a heated talking point across Sydney, and a thorn in the side of the Premier; that’s when PR practitioner and friend Drew Lambert of DL COMMS came knocking.
With Drew's guidance, the campaign was being discussed on news.com.au,The Daily Telegraph, The Herald Sun, The Sydney Morning Herald, The Today Show as well as several major metro radio interviews.
Melbourne Mocks Mike Baird
CLIENT: CHAPEL STREET PRECINCT
OUTLET: THE TODAY SHOW
Chrissie Maus appears on The Today Show, discussing Melbourne's guerilla tactics of bringing Sydney-siders down to play in Victoria. Play till it's my bed time, not Mike Baird time.
New campaign urges Sydneysiders tired of the lockout laws to head to Melbourne
CLIENT: CHAPEL STREET PRECINCT
OUTLET: NEWS.COM.AU
AS IF the controversial lockout laws hadn’t put Kings Cross in the doldrums enough, Sydneysiders are being urged to forsake their own entertainment district and head to Melbourne instead.
Fly posters have cropped up across Sydney’s CBD calling on people to swap the night time strips of George St and Kings Cross’ Darlinghurst Rd for Chapel St, in inner city Melbourne.
Australia’s leading team behind cinema-on-demand is set for global expansion
CLIENT: DEMAND.FILM
OUTLET: ANTHILL
The team that brought cinema on demand to Australia have launched a new, globally scalable platform that will enable independent filmmakers to negotiate a multi-country release in one, single deal.
Demand.film will incorporate world first technologies to the benefit of film makers, cinema owners and the public alike. The platform has launched with a raft of new movies and screenings in the UK, Australia and New Zealand, and with interest from other countries to take the platform and its offerings.
Tugg And Gathr Face Competition From A New Cinema-On-Demand Platform
CLIENT: DEMAND.FILM
OUTLET: FORBES
U.S. cinema-on-demand pioneers Tugg and Gathr have a new competitor in Demand.film, which has launched in Australia, New Zealand and the U.K. and will soon expand to other European markets and, potentially, the U.S.
The three Australian entrepreneurs who created the platform say their dual aims are to enable filmmakers from around the world to reach audiences who would not otherwise get the chance to see their works, and to supplement traditional theatrical distribution.
The proponents say Demand.film is the first crowdfunding cinema service to use blockchain technology to create databases which record high-level, scalable sales information that can’t be changed. “The advantages that gives us are transparency and trust with producers, distributors and exhibitors, which will be transformational in the accounting side of the business,” says David Doepel, the firm’s managing director. who also runs Australian distributor Leap Frog Films. “Our stakeholders will have much greater confidence in the accuracy of the reporting.”
Movie screenings on demand? It's here
CLIENT: DEMAND.FILM
OUTLET: NEW ZEALAND Herald
An online platform launching in New Zealand ahead of a global roll out allows cinema fans to book movie screenings on demand.
Demand.film gives independent filmmakers the opportunity to have their films seen by wider audiences around the world.
The concept tips the current film distribution model on its head by offering films on demand, said chief executive David Doepel.
Film entrepreneurs launch cinema on-demand platform
CLIENT: DEMAND.FILM
OUTLET: THE AUSTRALIAN FINANCIAL REVIEW
The team that brought cinema-on-demand platform Tugg to Australia have relinquished their local licence, instead launching their own platform Demand.film.
The new website, which like Tugg will let Australians experience niche films and documentaries on the big screen via a crowdfunding model, is international from the outset and co-founder David Doepel says it is adding innovations to the platform involving blockchain technology, integrations with major cinemas and the use of social media influencers to help promote the films.
It allows users to buy tickets to local and overseas films that haven't been picked up by Australian cinemas. The film is only screened if enough tickets are sold to cover the costs.
Home remedies that work
CLIENT: DR ZAC TURNER
OUTLET: THE DAILY EDITION - CHANNEL 7
Dr Zac appears on The Daily Edition, discussing home remedies that could save you a trip to the GP.
Trading black gold one barrel at a time
CLIENT: BALMORAL ENERGY
OUTLET: THE AUSTRALIAN FINANCIAL REVIEW
BJ Jarrett has used persistence in seeking a career in oil: By Jessica Sier
For five weeks in 2010, a 20-year-old wannabe oil baron camped outside a boutique hedge fund's offices in United Arab Emirates.
He had run into a smooth-talking French oil trader in the thronging Buddha Bar in Dubai and became convinced his fortunes lay in black gold. Not trading the futures, swaps and options that dominated Bloomberg terminals and lined the pockets of young investment bankers, but the physical trading of oil barrels. Moving it from one place to another.
"Most guys want to sit behind a screen and make oil money, I'm much more interested in being involved in the actual stuff that makes the world turn," says Jarrett, a fast-talking Sydney native.