This Australian mowing app is using satellite images to take on the $3 billion gardening industry

CLIENT: AIRMOW
OUTLET: BUSINESS INSIDER AUSTRALIA

Ahmed Ismail was working in the home solar installation industry and was using satellite imagery to quote jobs when he realised the technology could be used in sectors less vulnerable to the vagaries of government policy. He also became frustrated t…

Ahmed Ismail was working in the home solar installation industry and was using satellite imagery to quote jobs when he realised the technology could be used in sectors less vulnerable to the vagaries of government policy. He also became frustrated trying to find someone to move his own lawns.

Bird’s eye view puts Airmow on cutting edge of contracting

CLIENT: AIRMOW
OUTLET: THE AUSTRALIAN

Australia has its first on-demand marketplace for lawnmowing, as Airmow uses satellite technology to bring lawnmowing firmly into the 21st century.Most service industries, from food to massages, have shifted to on-demand, and Airmow founder Ahmed Is…

Australia has its first on-demand marketplace for lawnmowing, as Airmow uses satellite technology to bring lawnmowing firmly into the 21st century.

Most service industries, from food to massages, have shifted to on-demand, and Airmow founder Ahmed Ismail said lawn mowing was one of the last to make the leap.

He said lawn mowing had had little innovation since the invention of the Victa lawnmower, and was slow to move given each property needed an inspection in order to quote on it. He said providing an hourly rate disadvantaged top contractors who mow faster than others.

“The way we see it, using satellite technology is the way to get fair and accurate pricing,” he told The Australian. “I used to operate a solar installation business, and I wasn’t able to physically go to each individual for site inspection. I started using satellite imagery to quote the jobs, and now I’m using that for this industry.”

'The House of Cards of the UN': Helen Clark film reveals a shadowy world

CLIENT: DEMAND.FILM
OUTLET: THE GUARDIAN

[VIDEO: My Year With Helen tells a story of leadership, women and power through the prism of the UN secretary general selection process]BY VAN BADHAM: A documentary playing in Australia this month [in cinemas via Demand.film] provides a happy a…

[VIDEO: My Year With Helen tells a story of leadership, women and power through the prism of the UN secretary general selection process]

BY VAN BADHAM: A documentary playing in Australia this month [in cinemas via Demand.film] provides a happy and timely reminder that before there was Jacinda Ardern, there was Helen Clark.

The extraordinary post-parliamentary career of the former New Zealand prime minister is the subject of My Year With Helen. In it, filmmaker Gaylene Preston tells a story of leadership, patriarchy, women and power as she follows Clark into one of world’s most secretive – and significant – power processes, the one to be elected secretary general of the UN.

Clark’s pursuit of the position in 2016 was well known, but the precise mechanisms of her defeat in the shadowy, secretive realm of geopolitical horse-trading less so. Clark describes the film documenting her campaign as “fly on the wall”, but the revelation of its story is just how many more walls its other subjects are willing to erect. “It’s a bit of a thriller,” Clark tells me in our interview. “It’s the equivalent of the House of Cards of the UN. Metaphorically, candidates are [killed].”