Celebrity fitness trainers rob women of self-esteem: former bodybuilder

CLIENT: EMBRACE YOU
OUTLET: THE SUNDAY TELEGRAPH

A FORMER bodybuilder whose story of returning to a realistic figure after years of brutal dieting and exercise was seen by 100 million people has attacked ­celebrity fitness trainers for getting rich off unrealistic weight loss programs.

Body image activist Taryn Brumfitt is challenging Australia’s $7 billion weight loss industry by trying to convince women to embrace their bodies, rather than comparing themselves with ­supermodels and fitness gurus such as ­Michelle Bridges and Kayla ­Itsines.

Taryn Brumfitt embracing a positive body image

CLIENT: EMBRACE YOU
OUTLET: THE MORNING SHOW

Taryn Brumfitt was unhappy with her body after having kids, but now she's embracing a more positive body image. Find out more about her 'Embrace You 4-Week Challenge' here.

Embrace You

CLIENT: EMBRACE YOU
OUTLET: TODAY

Five years ago Taryn Brumfitt went viral bearing all to encourage women to appreciate their bodies. Now Taryn’s message has reached over 100 million people worldwide. #9Today

Film Review: Scream For Me Sarajevo (Iron Maiden Documentary)

CLIENT: DEMAND.FILM
OUTLET: OVERDRIVE

There are few experiences that will instil more pride in the Metal community than watching Tarik Hodžić’s awe-inspiring documentary, ‘Scream for me Sarajevo.’ The film focuses on a series of events in 1994, culminating in Iron Maiden frontman Bruce Dickinson bringing his solo act to the war-torn city of Sarajevo in Bosnia and Herzegovina, for a single live show. This event occurred in the middle of the Bosnian War of Independence between 1992 and 1996, which resulted in large-scale destruction and loss of life across the city. It’s not hyperbole to say that Dickinson and his bandmates, Chris Dale and Alex Elena, risked their lives in order to bring one night of unity and hope to the besieged people.

Scream for me Sarajevo

CLIENT: DEMAND.FILM
OUTLET: FILMINK

In 1994, Bruce Dickinson, knee deep in a solo career after his years as the front man for hard rock/metal icons Iron Maiden, recorded an album entitled Balls to Picasso. Touring that album took Dickinson all over the world and most bizarrely, resulted in an invitation to perform in Sarajevo. A British United Nations officer and a UN Fire Department employee thought it’d be awesome to invite the ex-lead singer of Iron Maiden to a war zone to play a gig for the locals.

Sydney startup Airmow uses satellite imagery to help customers get lawn mowing on demand

CLIENT: AIRMOW
OUTLET: STARTUP DAILY

Recently launched Sydney startup Airmow, which connects customers who need lawn mowing on demand to contractors in their area, would say that in fact, the market is ripe for change. As cofounder Ahmed Ismail said, “We jokingly say there has been no real innovation in this industry since the invention of the lawnmower, which incidentally was Australian too.”

Of course, on-demand is so in right now, but where Airmow differs from, say, getting an Airtasker to come and mow your lawn is in its quoting system.

Scream for me Sarajevo

CLIENT: DEMAND.FILM
OUTLET: MONSTER CHILDREN

The idea that music can change the world, or possess any real power beyond its ability to entertain can seem a little farfetched at the best of times. But that’s exactly what Iron Maiden frontman Bruce Dickinson’s 1994 show in Sarajevo proved, and watching this documentary about it reminded me how much hope music can bring to the people who need it most.

Workout that shocks gym junkies into shape

CLIENT: SPEEDFIT
OUTLET: THE SUNDAY TELEGRAPH

IT’S a tasty prospect — just 20 minutes in the gym can melt as much flab and build as much muscle as two 90-minute heavy weight sessions.

And if my aching buttocks are any indication, it really does work.

At first the mild electric shocks feel like pins and needles but when the dials are cranked up your muscles contract so tight just moving your arms gets a sweat going.

This Australian mowing app is using satellite images to take on the $3 billion gardening industry

CLIENT: AIRMOW
OUTLET: BUSINESS INSIDER AUSTRALIA

Ahmed Ismail was working in the home solar installation industry and was using satellite imagery to quote jobs when he realised the technology could be used in sectors less vulnerable to the vagaries of government policy. He also became frustrated trying to find someone to move his own lawns.

Bird’s eye view puts Airmow on cutting edge of contracting

CLIENT: AIRMOW
OUTLET: THE AUSTRALIAN

Australia has its first on-demand marketplace for lawnmowing, as Airmow uses satellite technology to bring lawnmowing firmly into the 21st century.

Most service industries, from food to massages, have shifted to on-demand, and Airmow founder Ahmed Ismail said lawn mowing was one of the last to make the leap.

He said lawn mowing had had little innovation since the invention of the Victa lawnmower, and was slow to move given each property needed an inspection in order to quote on it. He said providing an hourly rate disadvantaged top contractors who mow faster than others.

“The way we see it, using satellite technology is the way to get fair and accurate pricing,” he told The Australian. “I used to operate a solar installation business, and I wasn’t able to physically go to each individual for site inspection. I started using satellite imagery to quote the jobs, and now I’m using that for this industry.”