Australian mum invents a handheld safety device for women walking alone at night - featuring a strobe light, piercing alarm and an SOS button

CLIENT: WANDERSAFE
OUTLET: THE DAILY MAIL

An Australian mother has invented a multi-functional non-violent safety device designed to help protect and give peace of mind to women who are walking alone at night.

Stephanie Rodriguez heads up Wandersafe, the company behind The Beacon - a small but powerful unit that easily fits in the palm of the hand and works three times faster than your phone alone.

Canberra invention, the WanderSafe Beacon, improving safety internationally

CLIENT: WANDERSAFE
OUTLET: THE CANBERRA TIMES

Like many women, Stephenie Rodriguez was taught to hold her car keys in between her fingers in case she got into trouble while walking in the street.

In theory, the car key would act like brass knuckles if push came to shove. But, as Ms Rodriguez points out, that plan only works if you can box like Floyd Mayweather.

"It gives us a sense of security but it doesn't actually help us in the face of peril," she says.

While it's easy to believe that "the face or peril" will never actually happen, the reality is that it does.

Australia's On Demand Film Service Launched Crowd Sourced Equity Funding Raise

CLIENT: DEMAND.FILM
OUTLET: FILMINK

The world’s largest cinema-on-demand chain, Australia’s Demand.film, is giving its 100,000 strong community an opportunity to share in the company’s success when it opens up to investment through equity crowdfunding to help fund its growth and expansion plans.

Demand.film will host its raise through Birchal.com with investors able to own part of the company, disrupting how movies are being seen in cinemas for as little as $100.

Hot on the heels of ride sharing app Shebah’s record breaking $3 million in crowd sourced equity funding, Co-founder and Managing Director David Doepel [pictured] has high hopes for the investment raising, because Demand.film’s community are already familiar with the crowd sourcing model

“Demand.film is an Australian public unlisted company focused on the theatrical release of films using a crowdsourced, single event-screening model through its web platform. Our loyal customers not only love unique cinema experiences, they understand these movies are being seen in cinemas thanks to the crowdsourcing business model,” says Doepel.

The world’s biggest cinema-on-demand chain wants supporters to crowdfund it

CLIENT: DEMAND.FILM
OUTLET: STARTUPDAILY

Perth-based Demand.film is hoping its 110,000-strong customer base will put their money where their eyeballs are, launching a seven-figure equity raise via crowdfunding.

The on-demand cinema startup, which has a catalogue of hundreds of films, predominantly documentaries alongside Australian classics such as Mad Max and Crocodile Dundee, offers crowdsourced, single event-screenings in seven countries, including the US, Canada and UK, using mainstream cinema chains as venues. Around 40,000 customers are based in Australia, delivering around a quarter of the company’s revenue. It’s been described as Airbnb for movies. 

Co-founder and Managing Director David Doepel (pictured), a former producer and documentary filmmaker, launched the business in 2013 as a film distribution company before rebranding as Demand.film in 2016. He wants to double the number of countries the business operates in by the end of 2020. 

“Our loyal customers not only love unique cinema experiences, they understand these movies are being seen in cinemas thanks to the crowdsourcing business model,” he said.



A new Australian seafood ordering app has launched

CLIENT: SHORETRADE
OUTLET: FOODSERVICE AUSTRALIA

[IN COLLABORATION WITH OUR SISTER AGENCY NEON BLACK]Shoretrade, a new online  ordering platform for Australian seafood, has launched with more than  3,000 seafood industry suppliers and buyers banding together to disrupt  how seafood is bo…

[IN COLLABORATION WITH OUR SISTER AGENCY NEON BLACK]

Shoretrade, a new online ordering platform for Australian seafood, has launched with more than 3,000 seafood industry suppliers and buyers banding together to disrupt how seafood is bought and sold in Australia.

The aim is to cut out the fishmonger middle man, increase produce transparency, and deliver seafood direct from the boats to buyer.

The app, which took two years to design, is striving for fresher seafood for the chef and the Australian buying public, with more money going back to smaller fishers and aquaculture farmers.

Demand Film looks to tap equity crowdfunding for expansion

CLIENT: DEMAND.FILM
OUTLET: INSIDE FILM

Cinema on-demand operator Demand Film aims to raise a seven-figure sum via an equity crowdfunding platform to accelerate its global roll-out and ramp up the volume of releases.Co-founder and MD David Doepel is confident its 110,000 customers, of who…

Cinema on-demand operator Demand Film aims to raise a seven-figure sum via an equity crowdfunding platform to accelerate its global roll-out and ramp up the volume of releases.

Co-founder and MD David Doepel is confident its 110,000 customers, of whom 40,000 are in Australia, will respond to the opportunity to buy shares in the company which launched in 2014.

Today it invited expressions of interest via Birchal.com but the precise sum it is seeking won’t be revealed until the formal launch of the equity crowdfunding campaign in about three weeks.

Doepel tells IF the goal is to raise somewhere between $1 million and $2 million by June 30, which would dilute the stakes held by himself and co-founders Andrew Hazelton and Barbara Connell.

Mum's warning over popular baby teething gel

CLIENT: DR ZAC
OUTLET: 9HONEY

A New Zealand mum has issued a warning to other parents after saying her baby almost died after she used too much of a popular baby teething gel on her.Jessica Vermunt wrote a post on Facebook in which she says her daughter, aged seven months, was b…

A New Zealand mum has issued a warning to other parents after saying her baby almost died after she used too much of a popular baby teething gel on her.

Jessica Vermunt wrote a post on Facebook in which she says her daughter, aged seven months, was being treated in hospital after suffering a severe reaction to the product, saying the baby was "literally minutes from dying".

Dr. Zac Turner says any medication always comes with risks.

"With any medication there's always a chance you can be plain allergic to it," he says, but added that this doesn't sound like the case for this particular family.

He blames this poor outcome on a condition known as Mehtonhima Golonuria, when red blood cells burst and a patient is left with too little to carry enough oxygen around the body.