Melbourne shopping precinct replaces Santa with a more ethical, fit alternative

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: YAHOO! NEWS

In the legendary words of Bob Dylan: The times, they are a changing.

That is the message from the group that presides over Melbourne’s famous shopping hot spot along Chapel Street, and why Santa is getting a serious makeover.

No longer will he be an overweight slob in a red suit who cruelly submits his reindeer to hard labour, but rather a healthy, yoga-loving version that reflects better values for today’s Aussie youth. Out with the reindeer and in with the adopted dog and thrift shop board shorts.

‘Ethical’ Santa to stroll Chapel Street area alongside rescue dog

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: HERALD SUN

The Chapel St precinct prides itself on being different — and that will be no different in the run to Christmas with a special guest roaming the streets.

After much self-reflection and a spell in the gym, ‘Summer Santa’ represents the more diverse community of the area, Chapel Street Precinct Association general manager Chrissie Maus said.

Chapel Street ditches traditional Santa for a Sustainable 'Summer Santa'

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: NEWS.COM.AU

Chapel Street Precinct Association is ditching the traditional festive routine, and switching it up to take advantage of sustainability messaging this Christmas holidays.

Rather than a traditional Santa sporting his famous red coast and boots while greeting children in the shopping strip, “Summer Santa” be decked out in attire from local retailers to “reflect our diverse community when he hits our iconic precinct streets”, a statement from the group announced.

CLIENT: DR ZAC TURNER

OUTLET: STUDIO 10

A trip to Bali has become a life-threatening ordeal all because of a mozzie bite.

Dez Ginns remains in a coma after picking up Japanese encephalitis. We chat with his brother Ross Ginns and Dr Zac Turner to share his expert advice.

The Netflix of live music is looking for Aussie investors following massive success

CLIENT: GIGGEDIN
OUTLET: ANTHILL

Sydney and Melbourne’s live music scenes are being transformed thanks to an Australian Netflix-style subscription service addressing one of the industry’s biggest issues – 9 out of 10 events don’t sell out and 50% of event tickets globally go completely unsold.

Established in 2016, GiggedIn has become a thriving monthly subscription platform that connects music loving Australians to more bands, DJ’s and festivals whilst saving money in the process.

From Vegetarian To Pig Farmer

CLIENT: DEMAND.FILM
OUTLET: THE PROJECT

Tammi Jonas is a former vegetarian who didn’t just return to her meat-eating ways - she opened her own pig farm. Tammi is the Voice of Eating Animals, a film about ethical eating.

The T-shirt designed to help fix back pain

CLIENT: POSTURE 360
OUTLET: 7 NEWS NATIONAL

A Melbourne based inventor has come up with what's claimed to be a world first solution to back pain. It looks like an ordinary T-shirt but it's designed to keep you sitting upright.

Push to get more Victorians off the couch and into live music venues

CLIENT: GIGGEDIN
OUTLET: 7 NEWS NATIONAL

A service dubbed 'Netflix for nightclubs' is promising to get people off the couch and out on the town. Subscribers are offered incentives to see live music, providing a crucial boost to a struggling industry.

GiggedIn launches equity crowdfunding campaign ahead of national rollout

CLIENT: GIGGEDIN
OUTLET: THE INDUSTRY OBSERVER (THE BRAG MEDIA)

GiggedIn, the Australian-owned live music subscription service, is going national. And, perhaps, heading further afield.

From next year, the app-based platform, which currently operates in Sydney and Melbourne, will roll out its pan-Australian footprint, starting with Brisbane.

Speaking with TIO, GiggedIn founder and CEO Ed Onggo says the crowdfunding approach makes sense for a company deep in the business of connecting music fans with upwards of 150 gigs, festivals, films and stand-up comedy shows each month.

The couple kicking bullying out of Aussie schools one backflip at a time

CLIENT: BACKFLIPS AGAINST BULLYING
OUTLET: 9NEWS.COM.AU

For many young Australians, school means time spent with friends, discovering one's passion and having new experiences. But for some, it's a lonely and isolating place.

They're feelings Samwise Holmes and Cynthia Guthrie know only too well, having been bullied heavily at school.

The couple are the driving force behind a wildly popular anti-bullying program that uses acrobatics to empower students to tackle schoolyard harassment.