The invisible engraving that could see you save hundreds of dollars on wedding ring insurance

CLIENT: CERTIFIED DIAMOND INSURANCE

OUTLET: THE DAILY MAIL

  • Diamond grader Roy Cohen is urging Australians to get diamond rings engraved

  • He argued a serial number on diamond girdle could stop illegal pawn shop sale

  • Insurance premiums can also be reduced for jewellery inscribed with a code 

Jewellery experts are urging engaged couples to get the girdle of the diamond engraved so they can't as easily be pawned.

This microscopic serial number could be enough to get the ring returned, and save newlyweds potentially hundreds of dollars a year in insurance premiums.

Mr Cohen, the director of Diamond Certification Laboratory of Australia, said engraved serial numbers on diamonds could be checked against a database, arguing this was more effective than leaving a diamond un-engraved and relying on police detective work to find a stolen item.

'Are you a man or a woman?' Drag queen used to kids' curly questions

CLIENT: EASTSIDE SYDNEY

OUTLET: THE SYDNEY MORNING HERALD

Chris Collins loves telling children's stories. But before he can begin he prepares to be bombarded with "lots of questions" from curious kids.

Collins, better known by his drag name Hannah Conda, is one of about a dozen artists who make a full-time living as a drag queen in Sydney.

Conda has been doing story time in costume for kids at childcare centres and libraries for about three years and says she was one of the first drag queens to bring the phenomenon to Sydney. And this weekend during the Oxtravaganza festival in the lead up to Mardi Gras, Conda will attempt to establish a world record for the largest drag queen story-time.


The Aussie company with world-first wearable tech preventing back pain in the workplace

CLIENT: POSTURE360

OUTLET: ANTHILL

A smart t-shirt that collects posture data and alerts the wearer when they are not sitting correctly could help Australian employers monitor their workers with innovative wearables technology that also helps correct posture and reduce the billions lost each year in productivity as a result of back pain issues.

“Australia has an out of control back pain problem that is costing employers billions, ruining the lives of employees, and is only set to get worse with our mobile phone addictions,” says CEO & Founder William Choi of Australian company Posture360. 

Melbourne shopping precinct replaces Santa with a more ethical, fit alternative

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: YAHOO! NEWS

In the legendary words of Bob Dylan: The times, they are a changing.That is the message from the group that presides over Melbourne’s famous shopping hot spot along Chapel Street, and why Santa is getting a serious makeover.No longer will he be an o…

In the legendary words of Bob Dylan: The times, they are a changing.

That is the message from the group that presides over Melbourne’s famous shopping hot spot along Chapel Street, and why Santa is getting a serious makeover.

No longer will he be an overweight slob in a red suit who cruelly submits his reindeer to hard labour, but rather a healthy, yoga-loving version that reflects better values for today’s Aussie youth. Out with the reindeer and in with the adopted dog and thrift shop board shorts.

‘Ethical’ Santa to stroll Chapel Street area alongside rescue dog

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: HERALD SUN

The Chapel St precinct prides itself on being different — and that will be no different in the run to Christmas with a special guest roaming the streets.

After much self-reflection and a spell in the gym, ‘Summer Santa’ represents the more diverse community of the area, Chapel Street Precinct Association general manager Chrissie Maus said.



Chapel Street ditches traditional Santa for a Sustainable 'Summer Santa'

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: NEWS.COM.AU

Chapel Street Precinct Association is ditching the traditional festive routine, and switching it up to take advantage of sustainability messaging this Christmas holidays.

Rather than a traditional Santa sporting his famous red coast and boots while greeting children in the shopping strip, “Summer Santa” be decked out in attire from local retailers to “reflect our diverse community when he hits our iconic precinct streets”, a statement from the group announced.

The Netflix of live music is looking for Aussie investors following massive success

CLIENT: GIGGEDIN
OUTLET: ANTHILL

Sydney and Melbourne’s live music scenes are being transformed thanks to an Australian Netflix-style subscription service addressing one of the industry’s biggest issues – 9 out of 10 events don’t sell out and 50% of event tickets globally go completely unsold.

Established in 2016, GiggedIn has become a thriving monthly subscription platform that connects music loving Australians to more bands, DJ’s and festivals whilst saving money in the process.