Chapel Street's Kaya Health Club innovating iso-exercise with Skateboard Pilates

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION (KAYA HEALTH CLUB)

OUTLET: CHANNEL TEN’S STUDIO 10

Kaya Health Club's Skateboard Pilates is another prime example how Chapel Street’s businesses are making lemonade from lemons! The Prahran studio has launched Skateboard Pilates as an 'iso-exercise', putting up free tutorials on the internet for all Australians to enjoy.

As Australia's largest retail precinct, Chapel Street leading the way and showcasing how traders are innovating throughout the COVID-19 crisis.

Dane Swan Comes Out Fighting for Chapel Street

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: CHANNEL SEVEN NEWS

Chapel Street Precinct has recruited AFL Legend and Brownlowe Medalist, Dane Swan, as its official ambassador to educate Melburnians on supporting small businesses during the COVID-19 lockdown. Dane's larrikin, no-nonsense personality will be broadcasted in daily videos uploaded to social media. Dane will give hot tips and tricks on how Chapel Street's restaurants, bars, cafes, gyms and boutique retailers can be enjoyed online and in living rooms.

Chrissie Maus, GM of CSPA, sees Dane as the ideal ambassador. "He's a local and long been a great supporter of Chapel Street traders who will no doubt be thankful for his support."

Spoof documentary created by Knobby's underwear

CLIENT: PRICELESS PRODUCTIONS & KNOBBY

OUTLET: CHANNEL SEVEN NEWS

A spoof documentary created by a Sunshine Coast underwear company is gaining traction online, for its quirky look at how people are self-isolating during the COVID-19 pandemic.

KNOBBY depicts today's 'species' from panic buyers, to day-drinking parents.

Coronavirus In Australia: Aussie Comedians Tell It Like It Is In Viral Self Isolation Video

CLIENT: PRICELESS PRODUCTIONS & KNOBBY

OUTLET: HUFFINGTON POST

A David Attenborough-style COVID-19 video by three Aussie comedians has gone viral for poking fun at the types of Aussies in isolation.

Melbourne-based comedians Max Price, Luke Goodall and Mahalia Brown produced the spoof doco that has blown up to nearly 1 million views in a few days.

David Attenborough COVID-19 video goes viral for Aussie comedy trio

CLIENT: PRICELESS PRODUCTIONS & KNOBBY

OUTLET: CHANNEL SEVEN’S SUNRISE | CHANNEL TEN’S STUDIO 10

A David Attenborough spoof video that pokes fun at Australians living in isolation has become viral.

‘Species of Isolators’ is the latest viral hit by Knobby & Melbourne-based comedy trio, Max Price, Lia Jackson and Luke Goodall who run Priceless Productions. The video looks at the types of people who exist in lockdown – and EVERYONE of our friends are represented in this video!

'Keep calm and play on': Businesses perform the COVID-19 shuffle

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: THE AGE

Martha Tsamis is the owner of storied Chapel Street nightclubs Inflation and Chasers. If you told Martha Tsamis a month ago that she would be overseeing the distribution of hundreds of thousands of surgical masks and packs of hand sanitiser, she would have given you a peculiar look.

Chapel Street Precinct general manager Chrissie Maus calls it making lemonade when life deals you lemons. “Our iconic precinct and businesses have been devastated but even with the adversity they have been up to the challenge to survive and have quickly pivoted their businesses in creative ways,” she says.

Tears and fears for landlords and commercial tenants locked in standoff over coronavirus shutdown

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: ABC NEWS NEWS ONLINE - ABC TV’S THE BUSINESS

National Cabinet is looking to implement a revamped industry code that can help the standoff between landlords and tenants. Chrissie Maus, from Melbourne's Chapel Street precinct, said the code was sorely needed.

"What I'm hopeful for is that once this has happened, the state premiers will put this into regulation so that every landlord across Australia will be bound by these same principles," she said.

"I know a lot of clusters of businesses in Chapel Street that have got together, tried to do negotiations with their landlord," she said.

Struggling Aussie restaurants and cafes pivoted to groceries to survive the coronavirus outbreak. Then Deliveroo 'ate their lunch'.

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: BUSINESS INSIDER AUSTRALIA

With cafes and restaurants largely forced to shut their doors on normal trading by a combination of government lockdowns and dwindling demand, many Australian eateries have tried to pivot to one of the few markets still thriving: groceries.

Hoo Haa bar and Miss Kuku restaurant on Melbourne’s Chapel Street were two such businesses, deciding to deliver fresh produce for the interim, but owner Paul Kasteal is struggling to make the new business work after delivery platforms take their cut.

Chapel Street Nightclub innovating with 'Poof Doof Direct'

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: CHANNEL NINE NEWS

Chapel Street Nightclubs have begun to pivot their business in order to survive COVID-19 venue closures. Iconic venues of Chapel Street, such as Poof Doof & Onesixone, have embarked on live-streaming events over the internet entertaining Melburnians in their lounge-rooms.

The businesses of Chapel Street are making lemonade out of lemons in order to keep Australia's largest retail precinct alive.

Whizz Cleaning looking to onboard 1,000 new cleaners to sustain the COVID-19 led growth

CLIENT: WHIZZ CLEANING

OUTLET: CHANNEL SEVEN NEWS (MELBOURNE , SYDNEY & BRISBANE)