WA brand behind cheekily named viral hot sauce set to ride 'Australian Made' wave

CLIENT: BUNSTERS

OUTLET: SYDNEY MORNING HERALD | THE AGE | BRISBANE TIMES | WATODAY

Perth woman Renae Bunster’s cheekily named S--- the Bed hot sauce has gone viral several times since its launch in 2015, gaining cult status in Australia and overseas.It has even topped the list of most popular hot sauces on Amazon, but even Ms Bunster couldn't predict the coronavirus-driven jump in sales across her range. Since the pandemic hit, Bunster’s sales doubled to about $400,000 or five tonnes of sauce. More than half of that was in the US.

She said as the pandemic wore on, people placed more value on Australian-made products using Australian ingredients. With that behaviour change in mind, Ms Bunster turned her attention to the rest of the condiment shelf and has launched a crowdfunding campaign to ride the wave of Australian-made popularity.

“We’re Australian, our sauce is made in Australia, by Australian people, using Aussie ingredients and our money stays on Aussie soil,” she said.

A cult hit Aussie hot sauce brand has raised over $300,000 from fans in an equity crowdfunding round

CLIENT: BUNSTERS

OUTLET: BUSINESS INSIDER

Fan favourite Australian hot sauce brand Bunsters has shot straight out of the gate in a round of equity crowdfunding, landing over $300,000 in the first week from fans of the brand – before the raise was even made public.The equity raise, which is handled by Birchal – the equity crowdfunding “sister platform” to Pozible – was initially launched privately to fans of the product. They ponied up $300,000 within a week, blitzing the initial goal of $100,000.

The reason for the capital raise is twofold, according to Bunster. Firstly, it is money to bolster production of the company’s core hot sauce product. Secondly, Bunster wants to expand the company’s product range, with the same ethos of Australian-made with Australian ingredients.

If You Can't Handle The Heat - Get Out Of This Aussie Mum's Kitchen

CLIENT: BUNSTERS

OUTLET: A CURRENT AFFAIR

Renae Bunster is a humble Perth mum with a not so humble hot sauce empire.

Sidestepping both Woolies & Coles, the straight-talking former TV journalist found viral success selling her sauces online - leaving Australia’s lacklustre supermarkets behind with their ‘hot sauce ranges that were weaker than an old man’s bowels’ (and about as tasty as them too!).

Bunster's Sh*t the Bed Hot sauce is regularly the #1 selling hot sauce on Amazon USA and is loved by celebrities including Natalie Portman, Wiz Kaleefa, Russell Brand and Rafael Nadal.

This second lockdown will spell the end for many Victorian businesses

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: CHANNEL TEN NEWS MELBOURNE

Retailers, restaurants, and small traders who have spent months struggling since the pandemic began say they may not survive the economic strain of another lockdown. Chapel Street traders seemed to be at the end of the tunnel, however now they are pushed back. Many Chapel businesses have pivoted and innovated to survive lockdown and will continue to do so for the next six weeks and beyond.

The Wiggles are Back! Children's Entertainers Back on Stage for Drive-In Shows

CLIENT: DRIVE-IN ENTERTAINMENT

OUTLET: THE TODAY SHOW

The Wiggles are back on stage this July, performing at Drive-In Entertainment's Raging Waters venue in Sydney's west. The Big Red Car will be alongside over 100+ cars, performing their greatest hits for children starved of live-entertainment since the pandemic.

Spencer Tunick brings 'Stay Apart Together' Down Under

CLIENT: SPENCER TUNICK

OUTLET: CHANNEL NINE NEWS SYDNEY

Spencer Tunick appeared on Nine News to discuss his latest project "Stay Apart Together" which sees people strip down online. Due to the pandemic Tunick's ongoing projects were cancelled for the unforeseeable future with his future art hanging in purgatory.

Tunick, however, innovated his practice by taking it online - orchestrating a series of intriguing mosaic, grid-like video chats of nude figures. Australia was one of this first virtual destinations as he sees Australians as confident, and willing to bear all.

Chapel Street businesses are running a campaign targeting millennials who aren't getting the social distancing message

CLIENT: CHAPEL STREET PRECINCT

OUTLET: CHANNEL SEVEN NEWS MELBOURNE

Following a dangerous spike in COVID-19 cases across Melbourne that are being linked to Millennials refusing or failing to heed social distancing protocols, Australia’s largest retail, lifestyle and entertainment precinct, Chapel Street, has launched a targeted campaign that uses humour to educate its community about safe shopping and remind them of social distancing protocols.

Australia’s first drive-in concert: The Wiggles, Veronicas set to play

CLIENT: DRIVE-IN ENTERTAINMENT

OUTLET: THE DAILY TELEGRAPH

Entertainment-starved Australians are in luck – with The Wiggles, Veronica’s and DJ Dan Murphy putting on a COVID-proof show this winter. The stars are set to have their own drive-in concerts – the country’s first live event since restrictions — with up to 1000 cars full of eager fans dancing along to the tunes.

Drive-In Entertainment Australia said the concerts will kick off on July 17 at Western Sydney’s Raging Waters venue – with each day consisting of up to five shows.

On the line up are musical stars Casey Donovan, Jess and Matt and Kate Ceberano as well as comedians Akmal Saleh, Arj Barker and Lawrence Mooney.

How meditation helped this oil trader sign a $5.8m deal

CLIENT: BEN JARETT - JATOEL

OUTLET: AUSTRALIAN FINANCIAL REVIEW

Last year, Benjamin Jarrett wasn’t at the top of his game.

By his own admission, he was a cliche of the trading world: an oil trader who burnt the candle at both ends, who drank and smoked too many e-cigarettes with hopes of striking it rich off black gold.
Meditation has been vital in helping Jarrett cope during the COVID-19 crisis and he credits it with helping him to secure one of the biggest deals of his career.

Lifting Spirts - Gyms Open as Some Restrictions Ease

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: CHANNEL 10 NEWS

Gyms, Health Clubs & Studios reopened their doors on July 22nd, with restrictions being eased to allow Victorians across the state to shed their iso-kilos.

Chapel Street Precinct was prepared for the occasion, and worked with Kaya Health Club to open at the stroke of midnight for an historic 'Midnight Pilates' class for 10 lucky health-fanatics. Officiating the ceremony was Stonnington Mayor, Cr Steve Stefanopoulos, who cut a ribbon of the studio’s door declaring all gyms, health clubs and studios of Victoria now open for business.

Later that day, other gyms, clubs and studios opened their doors to packed out classes, with many Melburnians renewing memberships or signing up. The momentous day was captured all day with TV news crews across Channels 7, 9 and 10.