Lockdown dad-bods explode inspiring a body positive movement

CLIENT: KNOBBY UNDERWEAR

OUTLET: 7 News, Perth Now, The Herald Sun

An Aussie underwear label has crunched the numbers and discovered that dad-bods are on the rise as people gain a few covid-kilos. DL COMMS client, Knobby Underwear, wants to FLIP your thinking and encourage all men to be their best #BlokeBeautiful. Why, because you don’t have a dad-bod you have a RAD bod. As many men across the country have battled with job losses, homeschooling, and have been unable to play sport with their mates, it’s not surprising to see dad-bods trend upwards. To drive home the #BlokeBeautiful mantra, Knobby Underwear has recruited some well-known Aussie men, like comedian Lehmo, to rein in the body shaming men have endured for years.

Check out Knobby Underwear on 7 News, PerthNow and The Herald Sun to see Aussie men reclaim their power and be #BlokeBeautiful

Grim Record - Melbourne to break the world record of longest lockdown

CLIENT: CHAPEL STREET

OUTLET: STUDIO 10

As Melbourne set the grim world record of longest lockdown - Chapel Street Chairperson Justin O’Donnell speaks to Studio 10 and discusses if Melbourne businesses can ever recover. Businesses are pleading for some certainty from governments through grants until the day comes they can finally reopen their doors. At its best, Chapel Street is a thriving shopping district and it's important to save this region so we can enjoy it once life resumes.

As businesses across Chapel Street remain closed, Justin speaks of dwindling hope and more permanent closures and asks people to get vaccinated!

Bike Boom results in big gains for Tiller Rides

CLIENT: TILLER RIDES

OUTLET: STARTUP DAILY

The Western Australian company, Tiller Rides - dubbed the ‘Tesla of e-bikes’, has raised more than $550,000 in the first 24 hours of its Birchal crowdfunding raise. The raise makes Tiller Rides Birchal’s 100th successful raise! Tiller Rides reached its minimum raise target of $500,000 in just 72 hours - and with over 20 days left in the campaign they’re likely to finish close to their maximum of $2.2 million.

Check out the Start-Up Daily’s article written by Simon Thomsen to see the welcomed success of Tiller Rides’ transport revolution alongside the growth of crowdfunding platform Birchal.

Controversial burger named Victoria’s Best - Would you try it?

CLIENT: LITT

OUTLET: TODAY EXTRA | 9 NEWS | NINE.COM.AU | DAILY MAIL | TIME OUT | BROADSHEET | TODAY EXTRA | 3AW | TRIPLE M | 2GB

The controversial beef burger, created by Easeys, has been getting a lot of buzz around Melbourne due to two of its unusual ingredients - a dim sim and potato cake! The Motz Madness burger is a MUST-TRY for any burger lover and will wear the crown of Victoria’s best as it faces off against the best burgers in Sydney, Brisbane, Perth, and Hobart as a part of the LITT Burger of Origin Competition.

DL COMMS has been wowed by its media coverage for client LITT over the past 24 hours - nine.com.au, The Daily Mail, Broadsheet, Channel 7 News and Channel 9 News! Click on the link below to see the controversial burger for yourself!

Hashtag Burgers and Waffles’ ‘Get Litt’ burger named as Queensland’s best

CLIENT: LITT

OUTLET: COURIER MAIL

Only the best in Brisbane - LITT’s Burger of Origin competition gets one step closer to its national winner as Hashtag Burgers and Waffles in Brisbane’s Westend is named as Queensland’s best. The ‘Get Litt’ burger, chosen by chief judge and Australia’s #1 competitive eater, Cal Stubbs, is a concoction of double lean beef patties, cheese, bacon, onion rings and house-made mayo.

Check out this article from the Courier Mail to see how you can score a free ‘Get Litt’ burger.

Australia’s newest player in the growing e-bike boom

CLIENT: TILLER RIDES

OUTLET: TECH GUIDE

Perth based company, Tiller Rides plans to become the next big player in the global e-bike boom with its addition, The Roadster. This e-bike is considered the world’s most digitally advanced and connected bike! The Roadster, jam packed with high tech features, will begin arriving on Australian shores this December. Tiller Rides is inviting Australians to invest in the future of urban transportation via a Birchal crowdfunding raise.

Check out this article from Tech Guide to find out how you can invest in Australia’s growing e-bike boom.

Lockdown extension has Chapel Street on struggle street.

CLIENT: CHAPEL STREET

OUTLET: 7 NEWS

Melbourne’s retail and hospitality business owners are fearful as their lockdown 6.0 faces another two week extension and the pandemic continues. Chapel Street Precinct General Manager Chrissie Maus did a live interview with 7 NEWS where she discussed the need for the mental health of business owners to become a priority. As businesses across the Chapel Street precinct remain closed, Chrissie Maus tells of businesses with climbing debt and dwindling hope.

Perth company, Tiller Rides introduces the Tesla of E-bikes

CLIENT: TILLER RIDES

OUTLET: NEWS.COM.AU

Perth man and founder of Tiller Rides, Julian Ilich, has described his world beating innovation as the “Tesla of e-bikes” and predicts e-bikes will be the future of urban transport. After the landmark report stating the shocking impact of climate change in Australia, Tiller Rides believes e-bikes are the environmentally friendly transport solution needed to combat climate change. With the first 500 e-bikes soon to arrive in Australia, Tiller Rides is inviting Australians to invest in an environmentally-friendly future through its Birchal crowdfunding raise.

Check out this article from News.com.au where Julian Ilich discusses why Australians should get excited about his e-bike!

Uber-Eats style online marketplace for struggling retail businesses launched

CLIENT: FLASH MARKET

OUTLET: DAILY MAIL

An Uber-Eats styled online marketplace for small retailers has launched in Australia with shoppers promising items delivered in 1 hour or less! Father of 2, Matty Gollan, created Flash Market to help Aussie retailers reopen their doors from the ongoing lockdowns by offering a flash delivery service. On the Flash Market website, shoppers can find anything from clothes, kitchen appliances, outdoor activities, and beauty products!

Check out this article from the Daily Mail to see how Flash Market is changing the game for small retailers during the east-coast lockdown and how your small business can sign up!

Chapel Street devastated as their doors are force shut once again

CLIENT: CHAPEL STREET

OUTLET: DAILY MAIL

Melbourne’s sixth lockdown is turning businesses into ‘walking zombies’, as described by Chapel Street Precinct General Manager, Chrissie Maus. Although the Victorian Government has announced a $367 million support package, the amount of red-tape has businesses insisting they need to be close to penniless with a 70 per cent turn down before they can access assistance.

DL COMMS client Chapel Street Precincts has reinstated its on-demand press office for the duration of Melbourne’s 6.0 lockdown. This is to ensure the voices of Australia’s largest shopping, entertainment and lifestyle precinct are heard as they navigate through the current lockdown. Various Chapel Street businesses as well as the Precinct General Manager, Chrissie Maus, have aired their frustrations to the Daily Mail hoping to garner the support from their fellow Melbourians.