Chapel Street’s new campaign wants to inspire you to get your jab!

CLIENT: CHAPEL STREET

OUTLET: 7 NEWS, 9 NEWS, 10 NEWS, AND HERALD SUN

Chapel Street Precinct has launched an inspiring campaign that focuses on hope. After being crowned ‘Most Locked down city in The World’, double vaccination is giving Melbourne the exit plan it desperately needs - and Chapel Street wants to show the light at the end of the tunnel.

Over the past 18 months, the businesses on Chapel Street have done whatever it takes to survive and the campaign ‘Double Jabbed and Ready to Chap’ focuses on the positives of double vaccination and how your patronage will support small businesses.

DL COMMS client, Chapel Street Precinct, was featured on 10 News, 7 News, and 9 News, as well as the Herald Sun to promote its inspirational campaign.

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Natural Solar, Stockland and Tesla are teaming up to help light up Australia

CLIENT: NATURAL SOLAR

OUTLET: 7 NEWS

Instead of sharing sugar with your neighbour, you could be sharing energy! Natural Solar is inviting home owners to install solar powered Tesla batteries that could help power your neighbours in Stockland communities.
If you're lucky enough to live in one of these communities, check out this clip from 7 News, which was broadcasted to Sydney, Brisbane, Perth and nationally on the Early News.

Kester Black goes from humble beginnings to million dollar makeup empire

CLIENT: KESTER BLACK

OUTLET: CHANNEL 7 NEWS, NINE.COM.AU, DAILY MAIL, NEWS.COM.AU

Young and cash-strapped Melbourne local, Anna Ross, managed to flip her last $50 into her highly successful, million dollar makeup and nail polish empire, Kester Black. The ethically run business features vegan and cruelty free products that have set the bar for other beauty entrepreneurs to follow suit. Her success was highlighted when she won the Telstra Young Business Woman of the Year in 2016, and she’s been riding the rollercoaster of success since, with 2021 being Kester Black’s biggest year yet!

With all this success, there’s no wonder why the media love her underdog success story. Check out these stories from Channel 7 News, Nine.com.au, Daily Mail, and News.com.au to see what the hype is about!

Sydneysiders rushing to book a Lockdown escape – but safety comes first

CLIENT: WHIZZ

OUTLET: CHANNEL 7 NEWS

As restrictions begin to ease across the state, Sydneysiders in particular are eager for their next city escape. Holiday homes have been swamped with booking requests, meanwhile leading holiday rental have revealed how they will keep their properties safe by undergoing the strictest COVID-19 cleaning protocols.

DL COMMS client is proud to work with Australia’s leading marketplace for home services, Whizz, which this week launched its COVID-Safe-Stays service. Stephen Giderson explains to 7 News Sydney why holiday home operators should begin to write their cleaning checklist. The new Whizz service thoroughly sanitises every surface to ensure guests, owners and property management teams remain safe.

Carla from Bankstown finally speaks to Gladys Berejiklian IRL

CLIENT: CARLA FROM BANKSTOWN

OUTLET: KIIS BREAKFAST - KYLE AND JACKIE O

Social media sensation, Carla from Bankstown, has had her first live interaction with the Premier of NSW, Gladys Berejiklian. The meeting occurred live on KIIS’ Kyle and Jackie O show. The straight-talking personal assistant to Gladys has gained a cult following over the past few weeks, with some very famous fans, like Karl Stefanovic, Tina Arena, Julia Morris, Kyle Sandilands, Julia Morris, Peter Hitchener, Tom Steinfort, and Tracy Grimshaw!

DL COMMS is excited to announce it will start managing Carla’s career. Buckle up – things are about to get very exciting

Ticket to Freedom – Double vaccinations the key to Chapel Street reopening safely

CLIENT: CHAPEL STREET

OUTLET: ABC 7.30

DL COMMS client, Chapel Street, calls for a vaccine mandate to safely reopen its stores after enduring the world’s longest lockdown. Chapel Street’s General Manager, Chrissie Maus, spoke to the ABC’s 7.30 Report about it suggestion of a traffic light system in Melbourne’s busiest shopping district has resulted in death threats from anti-vaxxers.

ABC’s 7.30 has the full details.

Dad-bods explode across NSW and VIC

CLIENT: KNOBBY UNDERWEAR

OUTLET: STUDIO 10

Lockdown waistlines are expanding! Australian Underwear label, Knobby, has crunched the numbers of 1 million pairs of undies and found dad-bods in NSW and VIC are on the rise. In order to create a body-positive environment, Knobby released these numbers to show men they are not alone in gaining a few extra covid-kilos and want to inspire men to be #BlokeBeautiful.

Check out this clip from Studio 10 to see hosts’ Tristian McManus and Sarah Harris discuss their covid weight fluctuations and Knobby’s dad-bod findings.

Lockdown dad-bods explode inspiring a body positive movement

CLIENT: KNOBBY UNDERWEAR

OUTLET: 7 News, Perth Now, The Herald Sun

An Aussie underwear label has crunched the numbers and discovered that dad-bods are on the rise as people gain a few covid-kilos. DL COMMS client, Knobby Underwear, wants to FLIP your thinking and encourage all men to be their best #BlokeBeautiful. Why, because you don’t have a dad-bod you have a RAD bod. As many men across the country have battled with job losses, homeschooling, and have been unable to play sport with their mates, it’s not surprising to see dad-bods trend upwards. To drive home the #BlokeBeautiful mantra, Knobby Underwear has recruited some well-known Aussie men, like comedian Lehmo, to rein in the body shaming men have endured for years.

Check out Knobby Underwear on 7 News, PerthNow and The Herald Sun to see Aussie men reclaim their power and be #BlokeBeautiful

Grim Record - Melbourne to break the world record of longest lockdown

CLIENT: CHAPEL STREET

OUTLET: STUDIO 10

As Melbourne set the grim world record of longest lockdown - Chapel Street Chairperson Justin O’Donnell speaks to Studio 10 and discusses if Melbourne businesses can ever recover. Businesses are pleading for some certainty from governments through grants until the day comes they can finally reopen their doors. At its best, Chapel Street is a thriving shopping district and it's important to save this region so we can enjoy it once life resumes.

As businesses across Chapel Street remain closed, Justin speaks of dwindling hope and more permanent closures and asks people to get vaccinated!