Australia’s $30 million Burger King

CLIENT: BURGERTORY

OUTLET: DAILY MAIL

DL COMMS client Burgertory has claimed the crown as Australia’s largest privately owned burger chain. Established in 2018, this week it opened its 17th store in Melbourne’s Box Hill. On track to reach its ambition of 50 stores by the end of 2023, Burgertory sold a whopping $30 million worth of burgers in 2021 alone. Owner of Burgertory and crowned Australia’s true ‘Burger King’ ‘, Hash Tayeh says the recipe for his success is a commitment to quality and flavour his competitors could only dream of emulating. Not bad, especially when you consider he is only 31 years old, and he moved to Australia from Qatar at the age of 16, by himself, after tricking his parents into believing he was going on a holiday to visit his auntie!

Read more about Hash Tayeh and Burgertory’s success story in the Daily Mail article linked below.

Put on your chef’s hat, Sydney - Make Out Meals has arrived

CLIENT: MAKE OUT MEALS

OUTLET: 7 NEWS

The company helping Victoria’s top chefs share their recipe secrets as a part of the booming meal kit industry is about to arrive on Sydney’s shores. Make Out Meals, created during Melbourne’s first lockdown, was born to help restaurants compete with delivery companies like UberEats, who charge up to 35% commission. Diners can now enjoy restaurant quality meals in the comfort of their own home, with ingredients picked and prepared by some of Australia’s best chefs.

After the pandemic, the meal-kit industry grew exponentially in Australia and is now worth $500 million. Make Out Meals offers itself as the Australian owned alternative to Marley Spoon and Hello Fresh, where it’s quality far exceeds its competitors. Check out this story from 7News Melbourne that was syndicated to Sydney, Perth, and Adelaide to find out more.

Cleaning up and Cashing in on the Sneaker Industry

CLIENT: THE SNEAKER LAUNDRY

OUTLET: 7 NEWS

It’s a dirty job that’s made Eugene Cheng a millionaire. After throwing in his job as a young lawyer, Eugene has ditched his shirt and tie and cashed in on the lucrative sneaker trade. Eugene’s business, The Sneaker Laundry, has been busy cleaning up and cashing in on the sneaker industry meanwhile saving thousands of shoes from landfills.

With no real competitors in Australia, there’s no wonder the media is loving The Sneaker Laundry’s quirky story. So much so, 7 News Melbourne covered the story and it was syndicated to Brisbane, Adelaide, and Perth. Click the link below to check it out.

Natural Solar’s home battery sales surge by 400%

CLIENT: NATURAL SOLAR

OUTLET: PV MAGAZINE

DL COMMS client, Natural Solar, has secured its place as Australia’s largest home battery installation companies as it remains on track to boost its revenue by more than 300% for this financial year. The company’s CEO Chris Williams believes this major growth is due to an upswing in demand for residential batteries.

Click the link below to read the article from PV Magazine Australia to find out more.

Big Plans to expand their footprint - Sneaker Laundry cashes in on your dirty shoes

CLIENT: THE SNEAKER LAUNDRY

OUTLET: SUNRISE

Two young Melburnians who have joined forces over their shared love of sneakers and have become one the most renowned sneaker revivers - restoring more than 25,000 pairs of sneakers with some being worth in the thousands. DL COMMS client, The Sneaker Laundry, has cashed in on the lucrative sneaker industry and are now exporting cleaning kits to over 45 different countries.

With every scrub, paint, and polish, the Sneaker Kings at the Sneaker Laundry have been cleaning and saving dirty shoes from landfills. Their quirky success story caught the interest of Sunrise - click the link to see what Nat and Kochie thought of their idea.

Meet Australia’s Wealthiest Shoe Shiner

CLIENT: THE SNEAKER LAUNDRY

OUTLET: HERALD SUN

29 year old Eugene Cheng turned his back on a legal career to follow his passion for resurrecting dirty sneakers - 4 years and 29,000 sneakers later, Eugene and his Melb-based business, The Sneaker Laundry, have earned a whopping $1.2 million. With no real competitors, The Sneaker Laundry has taken the interest of global brands such as Nike, Converse, Indomie, Puma, and Dolce and Gabbana.

Check out this article published in the Herald Sun to find out more.

Tasmania’s best kept secret! Native Plant becomes pain relief treatment

CLIENT: ZEA

OUTLET: 7 NEWS

Australian plants Tea-Tree and Eucalyptus are often praised for their health benefits, but now another native bush is growing in popularity. In early studies, Kunzea, which is native to Tasmania, has been shown to have the potential as a great treatment in pain management. DL COMMS’ client, Zea and its founder Hayden Brass have been pioneering its use and popularity. After creating his business from his sharehouse bedroom in Melbourne, Hayden has transformed Zea into a successful company which earned $3.2 million in sales throughout 2021.

Zea and the benefits of Kunzea sparked the interest of Channel 7 News and its story went national, featuring in Sydney, Melbourne, Brisbane, Perth, and Adelaide.

Solar Battery Sales are booming with a 419% increase over two years.

CLIENT: NATURAL SOLAR

OUTLET: THE AUSTRALIAN

Australia’s largest installer of batteries and DL COMMS client, Natural Solar, has just announced soaring sales over the past two years, increasing by more than 400%. Company founder and chief executive, Chris Williams said decisions by energy suppliers to cut tariffs by 30% have resulted in a boon in battery sales and stimulated the battery markets in New South Wales, Victoria, South Australia, and Queensland. Put simply – why give your energy away to big energy retailers for almost nothing when you can keep it for yourself!

Click the link below to read the article from The Australian that was syndicated across News Corp’s online network.

Code Red; Omicron wave more damaging than lockdown for Chapel Street

CLIENT: CHAPEL STREET

OUTLET: THE GUARDIAN, HERALD SUN, 9 NEWS, NCA NEWSWIRE, NEWS.COM.AU, REUTERS, THE AGE, ABC MELBOURNE, THE TODAY SHOW, BUSINESS NEWS AUSTRALIA & AL JAZEERA

DL COMMS client, Chapel Street Precinct, is currently crusading for small and medium sized businesses across Australia to be compensated due to the devastating impact the Omicron wave is having on staffing levels and the ability to trade. Despite isolating at home with Covid herself, General Manager Chrissie Maus, spent her first two days back at work ringing a large sample of Chapel Street’s 2,200 businesses to measure the toll on staffing levels – conservative estimates place one third of all staff are off sick with Covid – some businesses reporting figure of 80-100%. With these alarming statistics, DL CCOMMS and Chapel Street went to the media to demand government support for its traders.

The media interest was instant and widespread and included; The Guardian, Herald Sun, 9 News, NCA Newswire and news.com.au, Reuters, The Age, ABC Melbourne, The Today Show, Business News Australia. The story was even picked up by global media outlets such as Al Jazeera. Following this blanket coverage, government payments to business will be a discussed topic at today’s National Cabinet meeting in Canberra.

Australia’s Golden-Girl Emma McKeon joins Nutri-Grain Campaign.

CLIENT: NUTRI-GRAIN

OUTLET: NEWS CORP, 7NEWS, 9NEWS, STUDIO 10, SBS TV NEWS, DAILY MAIL, NEW IDEA, NINE.COM.AU + MORE

After a brilliantly successful year for DL COMMS and our clients, it’s only fitting to finish off strong. Olympic swimming legend, Emma McKeon, has thrown her considerable influence behind a new campaign with Nutri-Grain and SLSA that aims to reduce drowning deaths across Australia’s beaches.

The campaign went across Australia with multiple articles across News Corp’s newspapers and online, as well as a considerable TV presence with interviews on 7, 9, 10 and SBS TV News, Studio 10, Daily Mail, New Idea, and Nine.com.au.

It doesn’t get much bigger than that!