Man makes $1.2 million from cleaning sneakers!

CLIENT: THE SNEAKER LAUNDRY

OUTLET: NEWS.COM.AU

After a Melbourne man ditched his promising career in law for the sneaker cleaning industry - he never expected it to make him a millionaire. Eugene Cheng, has sported many different types of shoes in his time - footwear appropriate for school, army combat boots, and black business shoes for his internships in stuffy law firms. But Eugene’s love of sneakers drove him to drop everything and create The Sneaker Laundry, a sneaker cleaning business based in Melbourne. Now taking on the world, The Sneaker Laundry has sold $1.2 million worth of products to over 43 different countries.

Read more about Eugene Cheng and Sneaker Laundry’s success story in News.com.au article linked below.

Tasmania’s million dollar secret!

CLIENT: ZEA

OUTLET: DAILY MAIL

As a 13 year-old, Hayden Brass first learnt about ‘Tasmania’s best kept secret’, Kunzea, while working at his parent’s Launceston market stall. Flash forward 15 years, Hayden’s wellness brand, Zea, has made millions selling Kunzea-based products. In terms of popularity, Zea’s sales speak for itself - selling $3.2million worth of product during the previous financial year.

Read more about Hayden Brass and Zea’s success story in the Daily Mail article linked below.

Australia’s $30 million Burger King

CLIENT: BURGERTORY

OUTLET: DAILY MAIL

DL COMMS client Burgertory has claimed the crown as Australia’s largest privately owned burger chain. Established in 2018, this week it opened its 17th store in Melbourne’s Box Hill. On track to reach its ambition of 50 stores by the end of 2023, Burgertory sold a whopping $30 million worth of burgers in 2021 alone. Owner of Burgertory and crowned Australia’s true ‘Burger King’ ‘, Hash Tayeh says the recipe for his success is a commitment to quality and flavour his competitors could only dream of emulating. Not bad, especially when you consider he is only 31 years old, and he moved to Australia from Qatar at the age of 16, by himself, after tricking his parents into believing he was going on a holiday to visit his auntie!

Read more about Hash Tayeh and Burgertory’s success story in the Daily Mail article linked below.

Put on your chef’s hat, Sydney - Make Out Meals has arrived

CLIENT: MAKE OUT MEALS

OUTLET: 7 NEWS

The company helping Victoria’s top chefs share their recipe secrets as a part of the booming meal kit industry is about to arrive on Sydney’s shores. Make Out Meals, created during Melbourne’s first lockdown, was born to help restaurants compete with delivery companies like UberEats, who charge up to 35% commission. Diners can now enjoy restaurant quality meals in the comfort of their own home, with ingredients picked and prepared by some of Australia’s best chefs.

After the pandemic, the meal-kit industry grew exponentially in Australia and is now worth $500 million. Make Out Meals offers itself as the Australian owned alternative to Marley Spoon and Hello Fresh, where it’s quality far exceeds its competitors. Check out this story from 7News Melbourne that was syndicated to Sydney, Perth, and Adelaide to find out more.

Cleaning up and Cashing in on the Sneaker Industry

CLIENT: THE SNEAKER LAUNDRY

OUTLET: 7 NEWS

It’s a dirty job that’s made Eugene Cheng a millionaire. After throwing in his job as a young lawyer, Eugene has ditched his shirt and tie and cashed in on the lucrative sneaker trade. Eugene’s business, The Sneaker Laundry, has been busy cleaning up and cashing in on the sneaker industry meanwhile saving thousands of shoes from landfills.

With no real competitors in Australia, there’s no wonder the media is loving The Sneaker Laundry’s quirky story. So much so, 7 News Melbourne covered the story and it was syndicated to Brisbane, Adelaide, and Perth. Click the link below to check it out.

Natural Solar’s home battery sales surge by 400%

CLIENT: NATURAL SOLAR

OUTLET: PV MAGAZINE

DL COMMS client, Natural Solar, has secured its place as Australia’s largest home battery installation companies as it remains on track to boost its revenue by more than 300% for this financial year. The company’s CEO Chris Williams believes this major growth is due to an upswing in demand for residential batteries.

Click the link below to read the article from PV Magazine Australia to find out more.

Big Plans to expand their footprint - Sneaker Laundry cashes in on your dirty shoes

CLIENT: THE SNEAKER LAUNDRY

OUTLET: SUNRISE

Two young Melburnians who have joined forces over their shared love of sneakers and have become one the most renowned sneaker revivers - restoring more than 25,000 pairs of sneakers with some being worth in the thousands. DL COMMS client, The Sneaker Laundry, has cashed in on the lucrative sneaker industry and are now exporting cleaning kits to over 45 different countries.

With every scrub, paint, and polish, the Sneaker Kings at the Sneaker Laundry have been cleaning and saving dirty shoes from landfills. Their quirky success story caught the interest of Sunrise - click the link to see what Nat and Kochie thought of their idea.

Meet Australia’s Wealthiest Shoe Shiner

CLIENT: THE SNEAKER LAUNDRY

OUTLET: HERALD SUN

29 year old Eugene Cheng turned his back on a legal career to follow his passion for resurrecting dirty sneakers - 4 years and 29,000 sneakers later, Eugene and his Melb-based business, The Sneaker Laundry, have earned a whopping $1.2 million. With no real competitors, The Sneaker Laundry has taken the interest of global brands such as Nike, Converse, Indomie, Puma, and Dolce and Gabbana.

Check out this article published in the Herald Sun to find out more.

Tasmania’s best kept secret! Native Plant becomes pain relief treatment

CLIENT: ZEA

OUTLET: 7 NEWS

Australian plants Tea-Tree and Eucalyptus are often praised for their health benefits, but now another native bush is growing in popularity. In early studies, Kunzea, which is native to Tasmania, has been shown to have the potential as a great treatment in pain management. DL COMMS’ client, Zea and its founder Hayden Brass have been pioneering its use and popularity. After creating his business from his sharehouse bedroom in Melbourne, Hayden has transformed Zea into a successful company which earned $3.2 million in sales throughout 2021.

Zea and the benefits of Kunzea sparked the interest of Channel 7 News and its story went national, featuring in Sydney, Melbourne, Brisbane, Perth, and Adelaide.

Solar Battery Sales are booming with a 419% increase over two years.

CLIENT: NATURAL SOLAR

OUTLET: THE AUSTRALIAN

Australia’s largest installer of batteries and DL COMMS client, Natural Solar, has just announced soaring sales over the past two years, increasing by more than 400%. Company founder and chief executive, Chris Williams said decisions by energy suppliers to cut tariffs by 30% have resulted in a boon in battery sales and stimulated the battery markets in New South Wales, Victoria, South Australia, and Queensland. Put simply – why give your energy away to big energy retailers for almost nothing when you can keep it for yourself!

Click the link below to read the article from The Australian that was syndicated across News Corp’s online network.