Melbourne couple’s new business to save Australian women thousands

CLIENT: THE SHADE

OUTLET: DAILY MAIL

A fed-up Melbourne couple have turned their frustration into a business model bringing in $70,000 monthly, all while shaking up the way Australian women think about the hair care industry. ‘The Shade’ was formed after founders Craig Ford and Maia Dodds noticed Aussie women are taking up to four hours out of their day every 6-8 weeks to sit in a salon chair and spend $350+ per visit.

Craig Ford spoke to The Daily Mail about how the idea of a subscription model, which gives women time back and saves them thousands in hair care costs, came about - click the link to find out more.

How dirty shoes made me a million!

CLIENT: THE SNEAKER LAUNDRY

OUTLET: THAT’S LIFE

Eugene Cheng was just 25 when he decided to drop out of his 6 year law degree to start a small business - cleaning and restoring old sneakers to their former glory. Five years, 25,000 pairs of sneakers and $1.2 million later, DL COMMS client Eugene and his Sneaker Laundry colleague Chase Maccini have built an empire!

Eugene spoke to That’s Life! about the how the idea for Sneaker Laundry came about and the process of building a million dollar business from cleaning people’s grubby shoes - click the link to find out more.

DIY Hair Care Giving Women their Weekends Back!

CLIENT: THE SHADE

OUTLET: 7 NEWS

Partners Maia Dodds and Craig Ford have created the ultimate hair-care solution allowing women to avoid lengthy visits to the salon to dye their hair. Their company, The Shade, offers a subscription hair dye-kit service that home delivers salon quality hair colouring for you to administer from the comfort of your home. Considering 75% of women over 35 currently dye their hair, The Shade is quickly becoming a house-hold name.

7 News spoke to The Shade’s Craig Ford about their business, which was syndicated across Australia. Check out the video here:

How a simple idea went from side project to multi-million dollar food empire

CLIENT: MAKE OUT MEALS

OUTLET: NEWS.COM.AU

DL COMMS’ client, ‘Make Out Meals’, began as a response to receiving rotten produce from another meal-kit provider during Melbourne’s first lockdown. The company has since recruited dozens of local chefs to allow customers to recreate high-quality meals from a number of popular restaurants in their own homes.

Make Out Meals founder Billy Green spoke to news.com about building an empire from a simple idea and the sudden success of his side hustle. Click the link to find out more.

Birchal Smashes Crowdfunding Target Hitting $3mil in an Hour

CLIENT: BIRCHAL

OUTLET: THE AUSTRALIAN

Crowdfunding platform Birchal has smashed its targets and reached its own $3 million target in just a little over an hour. After opening its trade offer on Tuesday, using its own platform, 595 investors committed $3 million, completing the offer 16 days shy of its official closure date. The company is Australia’s leading crowdfunding platform and has helped over 130 companies raise more than $100million since 2018. 

The Australian’s business editor Cameron England dove into Birchal’s big success! Read the article here:

The Secret to Making the Perfect Burger

CLIENT: BURGERTORY

OUTLET: STUDIO 10

DL COMMS client Hash Tayeh has devoted his life to making the perfect burger - and now he’s sharing his knowledge with Australia. Over the past 3 years, Hash has expanded his burger chain, Burgertory to 15 stores around Victoria and is about to expand his success to Sydney!

Hash Tayeh went live on Studio 10 this morning, and even created a green burger especially for Irish host Tristan MacManus! Check out the interview here.

5G-enabled drones could be deployed in the future by Endeavour Energy to help restore power grids experiencing outages.

CLIENT: ENDEAVOUR ENERGY

OUTLET: 7 NEWS

DL COMMS client, Endeavour Energy, are trialling the use of 5G-enabled drones to monitor the physical state of powerlines in real-time. Using 5G, cloud, AI, and ultra-HD camera technology – the introduction allows for a significant decrease in the time customers are without power in storms or natural disasters.

Endeavour Energy’s Scott Ryan spoke to 7 News about this exciting new technology. Click the link to see more.

Single Dad’s lightbulb moment becomes $5million business

CLIENT: MAKE OUT MEALS

OUTLET: DAILY MAIL

A single dad from Melbourne, Billy Green, has become the unlikely founder of a multi-million dollar food subscription service empire. The idea for Make Out Meals first struck Billy during Melbourne’s first gruelling lockdown in 2020, after being unimpressed with other subscription boxes. Teaming up with some of Melbourne’s best chefs, Make Out Meals has become a go-to food subscription service for foodies who are looking to up their meal repertoire in the kitchen.

The Daily Mail chatted to Billy Green to hear all about his journey to success - click the link below to read the article.

Australia’s equity crowdfunding market booms 89% while other capital markets decline!

CLIENT: BIRCHAL

OUTLET: THE AUSTRALIAN

Australia’s equity crowdfunding market has defied what is usually the quietest period for investments in the country, growing 89 per cent year-on-year in the last quarter. Data from DL COMMS client, Birchal has revealed equity crowdfunding volumes have exceeded $10million over the past 3 months, representing 89% growth - compared to a 57% decline for traditional capital markets.

Birchal’s Matt Vitale spoke to The Australian’s David Swan about the advances of crowdfunding. Click the link to read more.

Ex-McDonald Worker Made $30m Flipping Burgers

CLIENT: BURGERTORY

OUTLET: NEWS.COM.AU

After leaving home and moving to Australia solo at 16 years of age, Hash Tayeh found a job flipping burgers at the popular fast food chain McDonald’s - fast forward 15 years and the former fast food employee has used his skills to create a $30million booming burger empire. The pandemic did not slow down business for Hash, his first Burgertory store opened in 2018, and between 2020 and 2021 he opened up 14 new stores.

Hash Tayeh chatted to Alex Turner-Cohen at News.com.au about his past, and the future of Burgertory– Australia’s largest independent burger chain. Click the link to check it out.