‘Magic t-shirt brand’ that’s made millions for these Aussie mates

CLIENT: CITIZEN WOLF

OUTLET: DAILY MAIL

The Australian trio, Citizen Wolf, is changing the fashion industry for good with their Magic Fit technology that creates perfect made to order T-shirts and other garments. Magic Fit predicts the person’s measurements based on their age, height and weight and has already turned in $3.5 million in sales since launching in 2016.

DL COMMS clients, Zoltan Csaki, Eric Phu and Rahul Mooray of Citizen Wolf spoke to Daily Mail about their brand and how it changes everything!

Pop culture icon Threadheads capital raise cracks $2m with record expressions of interest

CLIENT: THREADHEADS

OUTLET: BUSINESS NEWS AUSTRALIA & SMART COMPANY

After setting the record for the highest ‘expressions of interests’ in Australian history, pop culture t-shirt business, Threadheads, finished its raise last night with more than $2.2 million after its two-week campaign on the crowdfunding platform, Birchal. The company’s exponential growth since its launch four years ago attracted 2,544 investors, which is the second highest number of investors for a crowdfunding raise in Australian history. The company will now expand its business to the USA.

Read the Business News Australia and Smart Company features to see how DL COMMS clients, Marcus Siegel and Ace Reunis of Threadheads, managed to hit this crowdfunding feat.

Top Burger chain announces a groundbreaking staff incentive scheme

CLIENT: BURGERTORY

OUTLET: TODAY SHOW

Australian burger chain announces they will be sharing 10% of their profits with their staff, every month. This staff incentive scheme by DL COMMS client, Burgertory, will help combat staff shortages that are crippling the industry.

CEO of Burgertory, Hash Tayeh spoke with Today show about how the scheme will work with their 550 workers across 18 locations.​

Top burger chain rewards all staff with 10% share of profits in Australian first

CLIENT: BURGERTORY

OUTLET: 9 NEWS

A Melbourne burger chain is sharing its profits with its staff under a plan designed to retain and attract staff in a tight labor market. Each of Burgertory’s 18 stores will set aside 10% of its profits to be given to workers to say thank you for their hardwork.

DL COMMS client and CEO of Burgertory, Hash Tayeh, spoke with Chris Kohler of 9 News about his company’s innovative plan.

App allows you to get sick note without leaving bed!

CLIENT: SICKY

OUTLET: SUNRISE

Being sick is a nightmare in itself so lucky for Australians, a pharmacist-run app Sicky is now making things easier by allowing you to get sick note from the comfort of your bed. Available at a cost of just $19.99, Sicky will provide a telehealth assessment and give you sick note within minutes – specially for minor ailments like cold, flu, allergies, etc.

DL COMMS clients and co-founder of Sicky app, Avinash Vazirani spoke to Sean White on Australia’s no.1 breakfast show, Sunrise.

Taking a sicky becomes easier as ever!

CLIENT: SICKY

OUTLET: 9NEWS

Australians needing a sick day no longer have to leave their bed to visit a doctor to get a sick note. DL COMMS’ client, Sicky, makes getting a sick note as easy as clicking a few buttons on your smartphone. The pharmacist run service provides sick notes over the phone to verify a number of common illnesses.

Avinash Vazirani, Co-founder of Sicky app, spoke to 9 News’ Emily Rice about the new innovation.

Threadheads ‘gets on the beers’ after crowd-funding record

CLIENT: THREADHEADS

OUTLET: THE AUSTRALIAN, DAILY TELEGRAPH, HERALD SUN, COURIER MAIL, THE ADVERTISER, NT NEWS, THE MERCURY

Pop culture T-shirt maker Threadheads has broken equity crowfunding records on Monday, defying economic uncertainty to overtake cleaning products maker Zero Co with the highest number of expressions of interest in Australian crowd-funding history.

The Melbourne-based company, buoyed by its Dan Andrews’ ‘Get On The Beers’ T-shirts, has passed 6,300 expressions of interest for its crowfunding campaign that goes live on Tuesday. The company is raising $2m to expand into the US and open a third production facility.

Australian business leaders react to shock increase in minimum wage while also managing high inflation costs.

CLIENT: BURGERTORY

OUTLET: THE SMART COMPANY

Australian businesses are battling to balance the cost of rising minimum wages with spiking power and raw material costs. Australia’s largest independent burger chain, Burgertory, says the rising costs make it difficult to run its business while also supporting staff members. The chain of restaurants was not expecting a wage spike of this calibre but looks at it from a constructive view - “if we look after our staff, this will have a very positive flow on affect for our business”.

DL COMMS client, Hash Tayeh, founder of the Burgertory, spoke to the Smart Company about the wage spike and how his company will manage the challenging economic climate.

How a Melbourne mum’s light bulb moment led to a $3.3m global brand

CLIENT: AUSTRALIAN GLOW

OUTLET: NEWS.COM.AU

After being a religious self-tanner herself, Liz Agresta realised there was a gap in the market for a “natural, organic and nourishing” fake tan - and one with sustainable packaging too. So, she risked it all and started her own line of fake tanning products called the Australian Glow that has now gained global public acclaim for being one of a kind.

DL COMMS’ client, Liz Agresta from Australian Glow talked to News.com.au about the story of her brand and how it came to be the global sensation is it now!

A lockdown business idea that turned into millions for these two best mates!

CLIENT: THREADHEADS

OUTLET: THE TODAY SHOW

While the pandemic forced a lot of other businesses to shut down, these two mates from Melbourne managed to turn it into millions with their T-shirt business. Started from a Moorabbin factory in 2017, the company sold more than $13m in merch last year and now has partnerships with big names like Sony and Warner Bros.

Watch as Threadheads’ founders Ace Reunis and Marcus Siegel talk about spreading their wings to the American market on The Today Show.