Clients making news
Look what we’ve been doing lately.
CLIENT: SECRET SNEAKER STORE
OUTLET: DAILY MAIL
DL COMMS client and former pharmacist, Edwin Low, used the learning he received from being scammed and turned it in to a multimillion dollar business, that protects people from buying fake, limited edition sneakers.
He spoke to Carina Stathis of Daily Mail about his business, Secret Sneaker Store, that is also set to turn over $20 million in the next 12 months.
CLIENT: BUNSTERS
OUTLET: NEWS.COM.AU
Perth mum and entrepreneur, Renae Bunster of Shit the Bed Hot Sauce fame is back with another controversial product, ‘The Bloody Karen’. The Bloody Mary premix cocktail honours Karens and all the good work they do - however the sentiment isn’t being shared by retailers who are refusing to stock the cocktail in fears of being cancelled.
Read her News.com.au feature to find out why Renae Bunster was told she’s baiting the wrong group of people with the name of the drink.
CLIENT: SECRET SNEAKER STORE
OUTLET: 7 NEWS
The Limited edition sneaker industry is a big business but is also rife with fakes. The Secret Sneaker Store is making life easier for sneaker enthusiasts by authenticating and sniffing out the difference between scammers and the real deal. From logos to shoe symmetry to stitching, they have a team of authenticators that help customers identify real from fake.
DL COMMS client and founder of Secret Sneaker Store, Edwin Low, spoke to Gemma Acton of 7 News about his business that stops sneakerheads from being cheated out of their favourite shoes.
CLIENT: OUR KINDS
OUTLET: STUDIO 10
In a bid to curb Australia’s single use plastic addiction, a reusable coffee cup exchange program has kicked off with unique world first QR code technology. The program is genius because it recruits unwanted op shop cups and gives them a second chance at life, rather than adding the world’s overproduction problem, which would traditionally use new cups. DL COMMS client, Our Kinds, scans and counts the cup as it is reused, producing a collective number to show how many takeaway cups and lids are being saved. The company has already saved almost 60,000 single use cups during the pilot program.
Co-founders, Hamish Cockburn and Karen Monaghan spoke to Studio 10 about their smart coffee cups program.
CLIENT: OUR KINDS
OUTLET: 7 NEWS
With single use plastics set to be banned in some states as early as next year, Our Kinds is already replacing single use coffee cups with reusable ‘op shop’ mugs in selected cafes across Australia. In a world first move, the Our Kinds mugs also have a unique scannable QR code, which when scanned, reveals a running tally of how many single use coffee cups and lids have been saved from landfill by opting for a reusable mug.
DL COMMS client, Hamish Cockburn of Our Kinds, spoke to Nick Hose of 7News about their aim of making single use plastic completely redundant.
CLIENT: BUNSTERS
OUTLET: TODAY SHOW
Renae Bunster is the Perth mum behind the #1 bestselling hot sauce on Amazon USA – Bunsters Shit The Bed hot sauce. Renae is on a new mission – the search for the best Karen haircut in the country. The hot sauce queen, after realizing she was a bit of a Karen herself, created her own cocktail ‘Bloody Karen’ – a perfect concoction for anyone who’s just a bit too picky about everything, including their drink of choice!
Speaking to the Today Show, DL COMMS client, Renae says her cocktail is all about the pride that comes with being a Karen. After all, nothing in the world would be solved if it wasn’t for a Karen’s complaining.
CLIENT: CARLA FROM BANKSTOWN
OUTLET: STUDIO 10
Carla from Bankstown used her time during the Sydney lockdown to post comedic videos on her life as Glady Berejiklian’s assistant, becoming the queen of TikTok and everyone’s favorite comedic relief during one of the toughest times. Fast forward to now, she has her own podcast and is preparing to launch her news reading career.
Carla sits down with Studio 10’s Sarah Harris and Tristan MacManus and talks about her rollercoaster ride of a life since she shot to fame!
CLIENT: CITIZEN WOLF
OUTLET: DAILY MAIL
The Australian trio, Citizen Wolf, is changing the fashion industry for good with their Magic Fit technology that creates perfect made to order T-shirts and other garments. Magic Fit predicts the person’s measurements based on their age, height and weight and has already turned in $3.5 million in sales since launching in 2016.
DL COMMS clients, Zoltan Csaki, Eric Phu and Rahul Mooray of Citizen Wolf spoke to Daily Mail about their brand and how it changes everything!
CLIENT: THREADHEADS
OUTLET: BUSINESS NEWS AUSTRALIA & SMART COMPANY
After setting the record for the highest ‘expressions of interests’ in Australian history, pop culture t-shirt business, Threadheads, finished its raise last night with more than $2.2 million after its two-week campaign on the crowdfunding platform, Birchal. The company’s exponential growth since its launch four years ago attracted 2,544 investors, which is the second highest number of investors for a crowdfunding raise in Australian history. The company will now expand its business to the USA.
Read the Business News Australia and Smart Company features to see how DL COMMS clients, Marcus Siegel and Ace Reunis of Threadheads, managed to hit this crowdfunding feat.
CLIENT: BURGERTORY
OUTLET: TODAY SHOW
Australian burger chain announces they will be sharing 10% of their profits with their staff, every month. This staff incentive scheme by DL COMMS client, Burgertory, will help combat staff shortages that are crippling the industry.
CEO of Burgertory, Hash Tayeh spoke with Today show about how the scheme will work with their 550 workers across 18 locations.
