AFL championship captain, Joel Selwood, talks beach safety and Nutri-Grain

CLIENT: KELLOG’S NUTRI GRAIN

OUTLET: KIIS FM

There have been many footy legends that have walked the halls of KIIS studios. But there’s one name that comes to mind when you think of AFL greats. Its Joel Selwood, playing a ripper 16 seasons with the AFL, retiring from the Geelong Cats in 2022, the hero, the superstar. He’s back on KIIS radio, with one very important mission with Surf Life Saving Australia.

Joel Selwood joins Jase and Lauren to talk about his final series, retirement, Dad prep and all things water safety. The interview highlights Nutri-Grain’s QR code, that shows consumers their closest patrolled beaches. Joel Selwood also shares the importance of continuing surf safety as the summer holidays continue.

Crypto content play rises $1.5m at $15 valuation

CLIENT: BEN SIMPSON
OUTLET: AUSTRALIAN FINANCIAL REVIEW

Crypto content business Collective Shift has banked $1.5 million at a $15 million valuation. Established in October 2020 by Ben Simpson, the seed funding comes from high-profile investors, which includes JPMorgan backed RNR Capital in San Francisco. Collective Shift’s impressive balance sheet of 7000+ members paying between $200 and $2000 a year was a key drawcard for the high profile investors in the seed round.  Collective Shift has strategically developed an international cap table to help with its international expansion.  JPMorgan backed RNR Capital (San Francisco) will add substantial value to Collective Shift via its experience in investing in to early stage Silicon Valley companies. Other high profile investors include Smorgan Capital (Australia), Petrock Capital (Singapore) as well as Family Offices & Angel Investors. 

Beach Warning

CLIENT: KELLOG’S NUTRI GRAIN

OUTLET: STUDIO 10

Stars from the AFL and NRL are getting behind a new Nutri-Grain campaign to reduce beach drownings this summer. A record 141 coastal drowning deaths occurred on Aussie beaches last year. Drownings are 3 – 4 times more likely to occur on summer public holidays, with men 9 x more likely to drown than women. There are fears the upcoming holiday break could be our deadliest summer yet. Geelong’s AFL Premiership winning captain, Joel Selwood, and Melbourne Storm star, Harry Grant, did a live-cross with Sunrise this morning to kick off the campaign for Kellogg’s and Surf Life Saving Australia  

Australia’s Hottest Doctors

CLIENT: SCRUB LAB

OUTLET: TODAY SHOW

The Scrub Lab charity calendar is here! It features some of the nation’s hottest medical professionals. And its all going to a good cause. Scrub Lab co-founder, Linh Nguyen, and June’s model, Dr. Amran, join the Today Show in a live cross. The two talk about the story behind Scrub Lab, and the business’ successes with the calendar. You can watch the interview via the link below.

MEDICS, VETS IN CHARITY SNAPS

CLIENT: SCRUB LAB

OUTLET: COURIER MAIL

A student VET was thrown in the deep end as a nurse during COVID due to a shortage in the industry will represent Queensland in a charity calendar aimed to benefit Kids Helpline. Brisbane student vet Liz Clarke started as a nurse at the beginning of the pandemic.

The charity calendar by DL COMMS client, Scrub Lab, is featured in today’s Courier Mail. Andreas Nicola interviews one of the calendar’s participants, the student vet nurse, Liz Clarke.

Hot Docs!

CLIENT: SCRUB LAB

OUTLET: NINE NEWS - NATIONAL

A dozen eye-catching doctors, nurses and dentists are featuring in a new calendar to raise funds for charity. The medical models are posing in fashionable scrub made with Aussie ingenuity, which are more on trend than traditional front-line uniforms. This 2023 calendar celebrates the amazing body of work performed by our medical professionals. The eye-catching annual features a dozen frontline workers wearing their favourite scrubs. 9 NEWS featured the new Scrub Lab calendar, the medical professionals who participated, and the two founders of Scrub Lab, Linh and Van Nguyen.

Extras Bonus!

CLIENT: EXTRASJAR

OUTLET: NINE NEWS - NATIONAL

Health insurance extras cover – is it value for money? A new product from ExtrasJar is promising it can be, giving customers up to 100% back on their premiums paid. Even better, it never expires and unused money simply rolls over from year to year. 9 NEWS featured ExtrasJar and its innovative health insurance across all capital cities this week.

émotions joins roll of toilet paper companies fighting for social causes

CLIENT: EMOTIONS

OUTLET: BUSINESS NEWS AUSTRALIA

Victorian entrepreneur, Rochelle Rich, is looking to raise $1.5 million through equity crowdfunding raise platform OnMarket for her mental health-focused toilet paper business émotions.  The company is expanding nationally and in negotiations with Australia's leading supermarkets to ranger her products. The essence of the business has been to provide quality, sustainable products - first toilet paper, but now also baby wipes and tissues - with helpful graphics about mental health for the 'captive market' of people on the toilet, and donating half the profit to three mental health-oriented organisations: Beyond Blue, the Black Dog Institute, and Lifeline. 

Founder Rochelle Rich tells Business News Australia émotions was born out of her own experience with postnatal depression and a family tragedy during Melbourne's lockdown, and her subsequent attempts to articulate what feelings mean to her then two-year-old son. The first step was to enlist a graphic designer to explain emotions through a chart of cartoon characters, which helped Rich and her son work through the difference between 'sad' and 'disappointed', or 'happy' and 'excited', for example.

A mum offered me $3K to drop everything to sleep train her baby that night

CLIENT: SLEEPBAKER

OUTLET: KIDSPOT.COM.AU

When elite nanny and sleep trainer, Anna Baker, got a call from a sleep-deprived mum, desperate to be helped that night she initially had to say no. She was then offered an extra thousand dollars  if she came that same night. The one stipulation was that she couldn’t tell the husband that she was getting paid the extra three thousand dollars it would cost. When Anna lent her expert services to that Sydney family earlier this year, she was paid a jaw-dropping $2,266 per night, totalling $6,800 over three nights.

Anna says those parents - who also had another nanny during the day - were relieved to be able to finally have some decent shut-eye and happily slept through all three nights she was there. The baby had co-slept and was used to being fed evert time he woke up, so it was a big transition for everyone. Having been an elite nanny for 15 years and baby sleep trainer for eight of those to celebrities and high-flying parents, Anna is no stranger to being paid top dollar for her services.