YOU CAN NOW BUY NON-ALCOHOLIC DRINKS THAT STILL MAKE YOU TIPSY

CLIENT: SAINTLY

OUTLET: BODY + SOUL

A non-alcoholic drink that gives people a "cognitive buzz"? We bet you're wondering what the hell we’re talking about, or whether it's even possible to get tipsy off alcoholic-free cocktails. 

Trust us, we felt the same. But then we got wind of Noot, a new 0% beverage packed with herbal extracts, or nootropics, that can help boost concentration and memory. And according to Noot's founders, it's light enough to ease drinkers into a relaxed state, while also energising the mind.

NOW THAT’S INTERESTING - REMO'S CURIOUS CREATIONS

FEATURE: REMO GIUFFRE

OUTLET: STUDIO 10

Remo Giuffre is a master entrepreneur, who helped bring the global phenomenon Ted X to Australia. He's also the man behind the award-winning REMO General store, renowned for selling quirky gifts – always with an interesting backstory. Remo Giuffre joins Studio 10 for a show and tell of his latest innovative and intriguing items. 

KEEN TO OWN A TESLA BUT CAN'T AFFORD IT RIGHT NOW? WITH EVEE, MAYBE YOU CAN

CLIENT: EVEE

OUTLET: WOMEN LOVE TECH

Australia’s exclusively electric car sharing platform – evee – is enabling its car hosts to earn some pretty handy money on the side. The platform works much the same as Airbnb and Stayz, allowing owners to rent out their cars when not in use so they can earn additional income.

Slava Kozlovskii is the founder of evee and he explained how electric car ownership used to be reserved for Australia’s elite, but with the evee EV car sharing platform, ownership is now possible for most Australians.

‘PURE JOY’: THE POPULAR NO LIGHTS NO LYCRA DANCE PROGRAM HITS AUSSIE HIGH SCHOOLS

CLIENT: NO LIGHTS, NO LYCRA

OUTLET: 9 HONEY - PARENTING

Imagine going to a hall with a room full of strangers. The lights go off. The music goes on. And you dance like nobody’s watching. 

No Lights No Lycra is the wholesome Aussie fitness phenomenon that made dancing in the dark take off around the world. 

BUSINESSWOMAN, 28, CHOPS OFF HER OWN EYELASHES TO PROVE HER NATURAL EYELASH GROWTH SERUM WORKS - AND NOW ONE BOTTLE IS SELLING EVERY THREE MINUTES

CLIENT: XALI ORGANICS

OUTLET: DAILY MAIL

A  young beauty entrepreneur who created her own eyelash growth serum is now selling one bottle every three minutes. 

Kasey Giarratana, from Melbourne, used to spend $2400 every year eyelash extensions, but decided to instead invest that money elsewhere and launched Xali Organics in June 2021 selling a natural eyelash growth serum.

By using the product, the brand claims customers will notice longer, thicker lashes in as little as one to six weeks. 

EXPERTS WARN OF THE DIY DENTAL 'HACKS' CAN LEAD TO 'DAMAGING' AND 'CATASTROPHIC' EFFECTS INCLUDING GUM RECEDING AND TOOTH GAPS

FETAURE: EILIDH MACKENZIE-HUNTER OF LUXUP

OUTLET: THE DAILY MAIL

An urgent warning has been issued to Australians after a new teeth whitening trend surfaced is said to lead to 'damaging' consequences. Hundreds are turning to DIY methods to avoid medical bills only to be left with ongoing issues. 

Eilidh Mackenzie-Hunter, teeth whitening specialist and Sydney founder of teeth whitening business LUXUP, told FEMAIL the results can be 'damaging' and 'catastrophic'. 

Electric car-sharing platform evee maxes out crowdfund to hit $1.6 million in total

CLIENT: EVEE

OUTLET: BUSINESS NEWS AUSTRALIA

A crowdfunding round for electric car-sharing platform evee hit its maximum target overnight of $1.6 million as retail investors flocked to grab a slice of the fast-moving company.

The former head of developer delight and media at Atlassian and the former marketplace director of Canva joined in on evee’s raise, enabling the company to push forward with its global aspirations.

The average investment from the 618 backers was $2,479 - well above the $1,600 average across Birchal’s platform - further demonstrating Australians' appetite to support the scaleup.

In addition, an extra $70,000 on top of the $1.6 million came through in the final hour of the raise - with those contributing to the oversubscription to land on a waitlist in case any existing investments fall through.

HOW CARLA FROM BANKSTOWN WENT FROM BEDROOM TO BOARDROOM

CLIENT: CARLA FROM BANKSTOWN

OUTLET: ROLLING STONES

There aren’t many people who could (deliberately) mispronounce the former NSW Premier Gladys Berejiklian’s name at the height of her pandemic powers, and still get a call from “Gladys Butter Chicken” on their birthday.

But that’s exactly what Carla From Bankstown did.

Carla is the brainchild of Benjamin James. She’s a sassy, no-nonsense woman from Sydney’s Bankstown who loves efficiency, hates time wasters, loves the word “gronk” and would not, under any circumstances, let the increasingly loathed then-Prime Minister Scott Morrison talk to her beloved (pretend) boss Berejiklian.

EX-ATLASSIAN HEAD BACKS EV UPSTART

CLIENT: EVEE

OUTLET: THE AUSTRALIAN

Ex-Atlassian head of media, Sascha-Manuel Reuter, backs electric vehicle sharing platform evee, which has one day left in its crowdfunding campaign.

Evee hit its minimum target of $300, 000 in 124 minutes, and is raising a total of $1.3m on crowdfunding platform Birchal to fuel a global expansion. Its customers can earn up to $2, 000 per month by renting out their electric vehicle to travellers and people who are dipping their toe in the EV market for the first time.

OH, DIETING IS SUCH A DRAG

CLIENT: CARLA FROM BANKSTOWN

OUTLET: SYDNEY CONFIDENTIAL

Carla from Bankstown is celebrating one year since her gastric sleeve surgery, in which the beloved drag performer and TV personality has lost a "massive" 75 kilos. 

At her heaviest, Carla (real name Benjahmin James) weighed in at 186kg. Although she was smaller than this before the surgery, her goal remains "to lose another 20 - 30 kilos, and get down well below the 100kg mark."