Clients making news
Look what we’ve been doing lately.
CLIENT: LOCIONNE
OUTLET: NEWS.COM.AU
The founders of a popular Australian activewear brand have been forced to change their company’s name after receiving legal threats from a similarly-named business.
Butter Butter had risen to popularity since its 2020 launch due to its incredibly soft sports leggings made using collagen. Some customers had compared the fabric’s texture to body butter, earning the brand its namesake.
CLIENT: PHILTER BREWERS
OUTLET: NEWS.COM.AU
Australia’s foreign-owned beer “duopoly” behind the likes of VB and Toohey’s has been accused of freezing out small local brewers from pub taps with “anti-competitive” contracts.
“In the last five years a lot more independent brewers have come in wanting to have a go at those taps, but the real estate is taken up by these brewers,” said Mick Neil, co-founder of Philter Brewing in Sydney’s Marrickville.
CLIENT: PHILTER BREWERS
OUTLET: 7 NEWS
The competition watchdog will investigate Sydney’s beer market with claims independent brewers are being squeezed out. One local beer maker is now turning to drinker investors to help stay afloat.
When you strike liquid gold in the craft game its hard not to sell out. Philter Brewers, Stef and Mick, are fending off multi-billion dollar brewers to stay independent. Yesterday, they launched a crowdfunding investment plan for loyal locals.
CLIENT: LOCIONNE
OUTLET: HERALD SUN
Melbourne-based activewear designers Michelle Huan and Elle Castellani have set their sights on the global fitness stage following the release of their new range that allows wearers to use sweaty activewear for three days in a row without smelling.
The duo behind the brand Locionne are the first to create activewear infused with collagen, with an innovative design that uses “upcycled” marine life and the same collagen extraction technology used to treat burn victims.
CLIENT: WANDER
OUTLET: NEWS.COM.AU
A unique Australian luxury accommodation chain is planning on expanding across the country, and Tourism Australia says it couldn’t come at a better time.
Wander, which currently has its “WanderPods” in Queensland’s Scenic Rim and South Australia’s Kangaroo Island, has dubbed itself the “5000 star hotel chain”.
CLIENT: LOCIONNE
OUTLET: 9HONEY MONEY
Michelle Huang and Elle Castellani have developed gym tights they claim you can wear for days on end without washing because of the special ingredient: collagen.
"We never actually thought we should make leggings with collagen extracted from marine life," Castellani tells 9Honey of the new fabric used in their brand Locionne's Genesis collection.
She and Huang were intrigued when they came across bionic nylon, a groundbreaking textile technology that is marine-collagen-infused textile.
CLIENT: DHRUV DEEPAK
OUTLET: 9 NEWS
The Melbourne-based businessman who introduced the Anzac biscuit into the Indian market, says a health scare inspired his latest business success story.
‘I Am Company’ founder and entrepreneur, Dhruv Deepak (DD) Saxena now says he wants to change breakfast habits across the world.
CLIENT: LOCIONNE
OUTLET: 9 NEWS
Two Melbourne women have developed a world first innovation that could transform the activewear industry. The label uses collagen from an unexpected source to make what they claim is the softest material yet.
In a report from Sara Jones, Locionne is featured in 7 News Melbourne and Perth for its innovative material. Watch the report via the link below.
CLIENT: 1000 LIBRARIES
OUTLET: AAP
'Melbourne entrepreneur Vincent Phan missed the libraries so much in lockdown he started an Instagram page called 1000 Libraries. It has grown to half a million followers and is on track to being published as a book with Kickstarter funding.'
Vincent Phan and his Instagram @1000libraries, has been featured in a Canberra Times article as it reports on library bounce backs. The article, from Rachael Ward at APP, has been syndicated to the West Australian, Perth now, Newcastle Herald, and heaps more! Read it via the button below.
CLIENT: 1000 LIBRARIES
OUTLET: THE MORNING SHOW
From Beauty and the Beast, to Harry Potter! Vincent Phan from @1000libraries takes the Morning Show inside his unusual project, highlighting the world’s most incredible bookshops and libraries. One Aussie has ranked the best ones on the planet, see which down-under destinations made the list.
Watch the interview via the link below, as Vincent shares on the resurgence of books, the most beautiful book locations and his newest project – the launch of his Kickstarter campaign to create his own coffee table book on the most beautiful libraries of the world!
