Can’t stop her now: Why Stashd founder Jessica Wilson took a polar plunge in the name of entrepreneurship

CLIENT: UNSTOPPABLES
OUTLET: SMART COMPANY

Self-made millionaire Julio De Laffitte led the program’s inaugural expedition, which took a crew of 117 entrepreneurs to Antarctica to spend a total of 10 days exploring the area and discussing entrepreneurship.

“The Unstoppables’ whole mission is to support Australian entrepreneurs and bring them together, which is something I’m very passionate about,” Wilson says.

Aussie attempts new Antarctic trek record

CLIENT: UNSTOPPABLES
OUTLET: 9 NEWS

Australian adventurer Geoff Wilson is heading back to Antarctica in an attempt to become the first person to undertake the longest trek ever made across a polar region.

The 44-year-old last trekked 3428km from northern Antarctica to the west via the south pole pulling his famous "boob sled" between October 2013 and January 2014, raising $250,000 for breast cancer charity the McGrath Foundation.

Real estate set for 3D revolution

CLIENT: UNSTOPPABLES
OUTLET: NEWS.COM.AU

UNREALISTIC pictures of homes up for sale could soon be a thing of the past thanks to an innovative 3D real estate technology developed in Australia.

SOFTWARE developed by Melbourne-based company Scann3d allows buyers to take a virtual walk through a home so it feels like they are actually standing inside.

Scann3d sets up a 3D camera on a tripod inside the home and rotates it around the room, including the ceiling and floors, to film every detail and measure its exact dimensions.

Kiwi entrepreneurs join icy think-tank in Antarctica

CLIENT: UNSTOPPABLES
OUTLET: NZ HERALD

A New Zealand couple are joining more than 100 entrepreneurs from Australia this weekend heading for the sub-zero temperatures of Antarctica for an 11-day think-tank aimed at "raising financial intelligence".

Jeff and Donna Ghaemaghamy, who have a multimillion-dollar anti-ageing business and property portfolio between them, are among those paying up to A$27,800 ($29,800) for the voyage with the group known as "The Unstoppables".

Australia's wealthiest families investing in entrepreneurs

CLIENT: UNSTOPPABLES
OUTLET: SYDNEY MORNING HERALD

The country's wealthiest ­families are increasingly ­chasing the newest new ideas and driving an entrepreneurial culture not seen since the height of the last internet boom.

AFR Weekend reported on Saturday, a decade of reticence after the bursting of the dotcom bubble in 2000, has given way to buoyant projections, eye-popping investments and market-shaking IPOs.


GPS tracking devices for kids as survey finds two thirds of Aussie dads fear approaching a child in distress in public could label them a predator

CLIENT: SKYNANNY.NET 
MEDIA: DAILY MAIL UK

Two-thirds of Australian fathers would think twice before approaching a child in distress in public over fears they would be labelled a predator, new research shows.
The survey conducted to coincide with the launch of Skynanny.net, a GPS tracking device for children, found that 45 percent of fathers said they would be reluctant to help a child, unless the child was in great distress and action was needed.

Dorry Kordahi and Sebastien Eckersley-Maslin join entrepreneurs boat to Antarctica

CLIENT: UNSTOPPABLES
OUTLET: BRW

Imagine this: 100-plus entrepreneurs on a boat in Antarctica for 11 days with no smartphones allowed.

It is real, planned for January 2015 and it’s called the Unstoppables expedition. The trip was announced earlier this year, but now about 50 entrepreneurs have confirmed their attendance - including BlueChilli co-founder Sebastien Eckersley-Maslin and BRW Young Rich lister Dorry Kardahi.

Over 100 Entrepreneurs Will Head To Antarctica Next Year For The World's Coldest Brainstorming Session

CLIENT: UNSTOPPABLES
OUTLET: BUSINESS INSIDER

It’s at the end of the earth, in Antarctica, where multi-millionaire and entrepreneur Julio De Laffitte hopes 117 Australian business people will be inspired with new ideas.

Next January he’s flying some of the country’s smartest entrepreneurs to Antarctic waters, where they’ll be met by a chartered boat that will take them on an adventure which has to be one of the harshest-ever backdrops for a brainstorm.