CLIENT: Frase Skin
OUTLET: The Today Show
They’re the tradies turning smoko into an unexpectedly steamy affair, and the internet can’t look away. Hailing from regional New South Wales, the team behind skincare brand Frase Skin has officially gone viral, challenging stereotypes and proving that skincare isn’t just for city slickers.
DL Comms client Beau London, along with his tradie mates Matt and Kieran, appeared on The Today Show with Karl Stefanovic and Sarah Abo. Beau spoke about their viral success and explained how he and his brother Zac created their male-focused skincare brand to break down the stigma around the "average Aussie bloke" embracing skincare - with confidence and a sense of humour.