Clients making news
Look what we’ve been doing lately.
CLIENT: SICKY
OUTLET: 7 NEWS
Sick leave certificate app and DL COMMS client, Sicky, has predicted today will be the #1 requested sick day of the year, based on patient data from more than 102,000 consults, and coming off the back of ANZAC Day.
Sicky co-founder Avinash Vazirani spoke to 7 News about the expected surge. Click the link to find out more.
CLIENT: PET DRS
OUTLET: 7 NEWS
Cheap pet foods are a leading cause of skin conditions in dogs, often contributing to massive vet bills, according to DL COMMS client Pet Drs. The pet wellness brand has launched a natural treatment, originally intended for humans, that is being used to help dogs that can't stop scratching and put money back in Aussie dog-owners' pockets.
Pet Drs co-founder Kirra Graham spoke to Channel 7's Angelique Opie and Jodi Lee about the natural solution. Click the link to find out more.
CLIENT: GOT CAKEY
OUTLET: SUNRISE
Blayz Meredith made a name for himself as Australia’s youngest CEO at just eight years old when he was earning $1000 a weekend hosting slime-making parties. Fast forward six years, he is now on the precipice of disrupting the global cake industry by launching an Australian first platform and app, Got Cakey, connecting Australia’s best home bakers with people in desperate need of Instagram-worthy cakes for special celebrations.
Got Cakey founder Blayz Meredith and his mum/co-founder Jay Curtin spoke to Sunrise about his second game-changing business venture. Click the link to find out more.
CLIENT: STANLEY BROTHERS
OUTLET: 7 NEWS
The family that pioneered the global medicinal cannabis revolution are set to launch their top-selling hemp oil in Australia. The Stanley Brothers inspired a global movement when they treated Charlotte Figi's catastrophic epilepsy using a unique CBD oil, which reduced Charlotte's seizures from 300 to two or three per week.
Stanley Brothers CEO Jesse Stanley spoke to Channel 7's Lucy McLeod about the launch and their push for better regulations in Australia. Click the link to find out more.
CLIENT: BY ME & CREW
OUTLET: TODAY
Australia’s top ‘hand supermodel’, with more than 300 million views across Tik Tok and Instagram, Pamela Yip, has revealed the social media and sales data from her prolific nail brand that proves Aussie men are falling in love with painted nails. According to data from Pam's company, By Me & Crew, which went viral on social media after introducing quick hardening gel nail stickers to Australia, there has been a 1900% increase in men buying her stick-on nails over the past two years. And that’s data from 70,000 manicures! Let’s hear it for the boys!
By Me & Crew co-founder Pamela Yip spoke to Channel 9's Today show about the latest trend in male self-care. Click the link to see how sexy Karl Stefanovic looks with his new nails!
CLIENT: THE SNEAKER LAUNDRY
OUTLET: THE BIRCHAL PODCAST
Melbourne entrepreneur Eugene Cheng came to Drew Lambert of DL COMMS one day before his niche shoe-cleaning business, Sneaker Laundry, was set to launch its equity crowdfunding raise via Birchal. Drew took on the near-impossible task and Eugene was talking about his business on Channel 7 News and Sunrise two days later!
"The same day [I came to Drew] he put a release out and went to town. He got us on literally every major outlet possible... whatever you can think of, he got us on. Our EOY went from 200 responses to 2000 responses. So, I think it would've been a $100k raise compared to a $900k raise if it wasn't for good PR," said Sneaker Laundry founder Eugene Cheng, who spoke to The Birchal Podcast's Michael Furey about how strategic public relations played a pivotal role in his successful crowdfunding raise.
Click the link to watch the full podcast episode on YouTube.
CLIENT: MEDIBIS
OUTLET: 9 NEWS
A world-first clinical trial into the use of medicinal cannabis to treat anxiety associated with Autism Spectrum Disorder is set to get underway at Southern Cross University, just south of the Gold Coast.
Medibis' Angus Chapel spoke to Channel 9's Clare Todhunter about the groundbreaking trial. In this Nine News Exclusive, Wallabies great Drew Mitchell shares his battle with anxiety and his experience with the treatment.
Click the link to find out more.
CLIENT: ENDEAVOUR ENERGY
OUTLET: 7 NEWS
We're not out of the woods yet for this bushfire season but guarding against the next is set to become easier thanks to new technology. Autonomous drones are scoping out potential hazards posed by high voltage power lines in bushfire prone areas.
Endeavour Energy's Michael Ryan spoke to Channel 7's Tom Sacre about the new technology. Click the link to find out more.
CLIENT: DL COMMS
OUTLET: BUSINESS NEWS AUSTRALIA
Woohoo - DL COMMS is proud to announce its PR campaigns were responsible for three of the top 10 highest grossing equity crowdfunding raises, and four of the top five highest raises from all female-identifying founder teams in Australia in 2023!
The following is from Business News Australia’s report on the 2023 year for equity crowdfunding.
Despite a 58 per cent decline in venture capital funding in Australia last year, a new industry report shows resilience for the crowd-sourced funding (CSF) sector which remained steady at $71 million as investors poured into food & beverage startups, cannabis and more female-founded businesses.
The latest CSF Yearbook 2023 prepared by Birchal shows that while the number of CSF raises declined by 11 per cent at 82, the total funding raised was down by just 2 per cent with a similar volume of participants compared to 2022.
This result was aided by Birchal's 'busiest quarter ever' at the end of 2023, including its own $2.4 million raise.
CLIENT: SOLAR AC/DC
OUTLET: WIN TV
In an exciting development for Australians hurting from sky high electricity prices, a cutting-edge solar-powered air conditioning unit is set to redefine home cooling with the potential to save families $1-3,000 each year. DL COMMS client, Solar AC/DC, reveals the Quick Connect Solar AC/DC air conditioning unit is a game-changer for people living ‘off grid’, where air-conditioning has been an impossible dream.
Solar AC/DC’s Rob Miravet spoke to WIN TV’s Sophie Norris about the innovative cooling unit.
