Declining soft drink consumption: why are Australians drinking 50% less soda?

CLIENT: Bobby

OUTLET: The Today Show

Is the classic soft drink losing its fizz? Gen Z seem to think so, with consumption hitting an all-time low in Australia - plunging almost 50% since the 90s as younger consumers increasingly prioritise healthier food and drink choices.

Nutritionist Mandy Sacher and Liam Dodds from DL Comms client Bobby joined Karl Stefanovic and the Today team this morning to unpack the shift, discussing the rise of health-conscious consumption and what it means for the future of soft drinks on the Today Show.

Why Australians are being told to question frothy cocktails, and the world first solution changing bars globally

CLIENT: AquaFab
OUTLET: Today Show

When you order a cocktail, you assume it is safe. But hospitality operators Danny Kane and Rebecca Grey say there is a clear food safety double standard between restaurant kitchens and cocktail bars, particularly around the use of raw egg whites in frothy drinks. While restaurants serving raw egg dishes must follow strict audited food safety programs, bars can still use raw egg in cocktails with far less oversight, despite similar risks.

Appearing on the Today Show with Karl Stefanovic and Sara Abo, Kane and Grey urged Australians to quiz their bartender about how a frothy drink is made. If raw egg whites are being used and you are unsure about storage or hygiene practices, they say it is reasonable to order something else. Their response has been Aquafab, a world first, all natural cocktail foamer designed to replace egg whites while delivering the same texture. The Australian made innovation is now being adopted by bartenders around the world as a safer way to serve frothy cocktails, from local venues to international cruise lines and resorts.

Watch the Today Show segment below.

Paramedic and mum-of-two Elleesha King seeks investor for lifesaving pulse detection device

CLIENT: Elleesha King for PulseTile
OUTLET: Herald Sun (& syndicated outlets)

Victorian paramedic and DL COMMS client Elleesha King has been featured in the Herald Sun and syndicated publications nationally, highlighting her mission to fast-track Pulse Tile - a pulse detection device designed to help rescuers determine within seconds whether a collapsed person has a pulse and requires CPR. Developed from years on the frontline of emergency care, the innovation aims to address one of the most critical and time-sensitive decisions in cardiac arrest response.

Elleesha is now seeking investment to progress clinical trials, regulatory approvals and manufacturing ahead of a planned 2028 launch, with the goal of making Pulse Tile available alongside defibrillators in ambulances, hospitals, schools, sporting clubs and workplaces. Her story underscores how frontline experience can drive life-saving innovation that has the potential to improve survival outcomes for patients worldwide.

Aussie behind world-first "PulseTile" joins Today.

CLIENT: PulseTile - Elleesha King
OUTLET: The Today Show

A Victorian paramedic has created a world-first pulse-detecting device that is set to save thousands of lives each year across Australia. Paramedic, nurse, mother and now inventor Elleesha King joined the team at The Today Show from Melbourne to discuss how essential her device, PulseTile, will be for emergency medical services - cutting down crucial, life-saving time that can be lost when locating a patient’s pulse.

Speaking with Alison Petrowski, Elleesha shared how the innovation was born from a frontline experience, where seconds of matter and certainty is critical. Designed to remove the time-consuming guesswork from pulse detection, PulseTile aims to support first responders in delivering faster, more confident care in high-pressure situations.

PulseTile Inventor Elleesha King Featured Across 7 News Platforms Nationwide

CLIENT: PulseTile - Elleesha King
OUTLET: 7 News National

A Victorian paramedic has invented a lifesaving device to help first responders in an emergency. The inexpensive product takes the critical, time-consuming guesswork out of finding a pulse. The simple but powerful innovation is designed to support first responders during high-pressure emergencies, where every second counts. By removing uncertainty and speeding up pulse detection, PulseTile has the potential to improve response times and patient outcomes in critical moments.

DL COMMS client PulseTile, created by frontline paramedic Elleesha King, was featured across multiple 7 News platforms this week - including 7NEWS.com.au, the Melbourne statewide 6pm bulletin and Adelaide’s evening news - alongside amplification across X, Facebook and YouTube.

Telepathic Instruments Lands Front Page of The Australian Financial Review

CLIENT: Telepathic Instruments
OUTLET: The Australian Financial Review (Front Page)

Telepathic Instruments has landed the front page of The Australian Financial Review - a rare and significant moment for any Australian business, let alone a music technology startup. The feature profiles the rapid rise of the Kevin Parker–co-founded company, revealing how its debut synthesiser, Orchid, generated more than $12 million in sales in just 14 months while deliberately resisting celebrity-led marketing.

In the front-page feature by AFR senior writer Michael Bailey, Parker and co-founder/CEO Charl Laubscher unpack the philosophy behind Orchid - a chord-based synthesiser designed to support, not shortcut, human creativity. The article traces the company’s origin story, pandemic-era experimentation, and its commitment to building a serious, design-led instrument rather than a novelty product, positioning Telepathic Instruments as a standout example of Australian innovation meeting global demand.

"Fibremaxxing" Is Tiktok's latest trend really a health hero?

CLIENT: Dr Zac Turner
OUTLET: Sunrise

Channel 7’s Sunrise explored the growing TikTok trend of #fibremaxxing this morning, unpacking why increasing daily fibre intake is emerging as one of the simplest and most effective ways to improve gut health, cholesterol and long-term disease risk. In conversation with hosts Natalie Barr and Matt Shirvington, the segment broke down practical ways Australians can boost fibre through everyday foods rather than supplements or extreme diets.

DL COMMS client Dr Zac Turner joined the discussion live on air, explaining the science behind fibre’s impact on digestion, blood sugar control and heart health. Featured on Sunrise following his recognition this week by The Australian Financial Review as a leading Australian voice in preventative healthcare, Dr Zac reinforced his prevention-first message: small, achievable nutrition changes can deliver outsized health benefits when done consistently.

Australian Financial Review Spotlights Preventative Health Habits for Longevity

CLIENT: Dr Zac Turner
OUTLET: The Australian Financial Review

The Australian Financial Review has published an in-depth longevity feature examining the daily behaviours that deliver the greatest long-term health benefits - bringing together insights from leading doctors and health experts across sleep, nutrition, movement and lifestyle, highlighting practical, evidence-based strategies Australians can implement to improve health and wellbeing.

DL COMMS client Dr Zac Turner was featured prominently in the article by Australian Financial Review Health and Wellness Reporter Euan Black, recognised as a leading Australian voice in proactive and preventative healthcare. Dr Zac provided expert commentary on circadian health, sleep optimisation and nutrition, reinforcing his position as a trusted national authority in prevention-first medicine and long-term health optimisation.

Nutrition Experts Warn Against AI “Calorie Counting” Shortcuts

CLIENT: Mandy Sacher
OUTLET: A Current Affair

If weight loss is part of your New Year’s resolution, it’s tempting to look for anything that promises to make the process easier. Enter AI: a growing number of apps now claim they can count calories with nothing more than a quick photo of your meal. But according to experts, it’s not quite that simple.

Australia’s leading nutritionist and DL COMMS client Mandy Sacher made her first appearance of the year on A Current Affair, calling out companies for misleading consumers through the use of AI - particularly in sensitive and deeply personal areas like weight loss and calorie tracking. The segment raised serious questions about accuracy, transparency and the risks of oversimplifying nutrition through technology.

Inside Australia's controversial TikTok party house - meet the women who actually live there.

CLIENT: Party Games House

OUTLET: 10 News+

Imagine the Big Brother house - except it’s not a far-off TV set. It’s right next door. That’s the reality one Adelaide neighbourhood is preparing for as a TikTok Party House opens on their street. The Moana Party Games House is gearing up for a summer of content creation, challenges and high-energy social experiments featuring a roster of young female creators. With TikTok Shop set to expand into Australia, the venture is also expected to bring significant commercial opportunities for the influencers involved.

10 News + Amelia Brace speaks with DL COMMS client, Shane Yeend, alongside housemates, and a former TikTok Australia representative. Together, they unpacked the truth behind the “party house” rumours - revealing a more strategic, business-minded operation than neighbourhood whispers might suggest.