CHAPEL STREET PRECINCT

Chapel Street’s Lemonade out of Lemons rolling campaign promoted how the 2,200 businesses were pivoting in order to survive COVID-19. Daily media communications pushed the #supportlocal positioning to the community. Chapel Street was universally praised for its handling of the crisis and its transparency.

CPlusC

We helped small architectural firm CplusC force the state government’s hand to reveal its behind closed door deals with the redevelopment of Sydney’s iconic location Circular Quay. Our main goal was to lift the lid and create transparency - helping David beat Goliath.

NUTRI-GRAIN

2020 marked the 40th anniversary of the brand’s iconic partnership with the Ironman/Ironwoman series. With all sporting codes shutting down because of COVID, DL COMMS filled the news void by capitalising on this thirst for sport by ramping up the nostalgic nature of the ad series. Massive coverage was achieved across TV, Radio and Print & Online news.

DRIVE-IN ENTERTAINMENT AUSTRALIA

To launch Australia’s first COVIDsafe ‘Drive-In Concert’ DL COMMS insisted on recreating an actual event so the media could see first how live-performances could work in the Coronavirus era. Casey Donovan was used to test drive the concept and was a media drawcard, achieving 100+ pieces of coverage across TV, radio & news.

BACKFLIPS AGAINST BULLYING  

The founders of Backflips Against Bullying, Sam & Cynthia, perform anti-bullying programs based on acrobatics in schools. DL COMMS used their personal stories to position them as brand as authorities of anti-bullying tactics with huge success across TV, online and radio.

DR ZAC TURNER

DL COMMS’ on-demand press office works with Dr Zac to quickly turn topical medical stories in to news stories, where he is offered as expert talent. This has resulted in Zac becoming Today Extra’s resident TV doctor as well as a favourite among radio producers.

CHAPEL ST. PRECINCT

We turned PROVOCARÉ arts festival into a global news when Woolworths denied artist, Spencer Tunick, from using its carpark for a nude photoshoot. Results: 70% increase in ticket sales, 426% increase in web traffic and Woolies said yes!

GIGGED IN  

Gigged In is a Netflix-style subscription service that offers heavily reduced prices to Australia’s live music gigs and festivals. DL COMMS promoted the company’s equity crowdfunding raise successfully by promoting how it was transforming the live music scenes in Sydney & Melbourne.

EMBRACE YOU

Body image activist, Taryn Brumfitt, aimed to stop the self loathing many Australian women feel after giving birth. A syndicated opinion piece in News Limited’s mastheads on Mother's Day did the trick. This was followed by an unprecedented 9.5 minute interview on the Today Show wearing a bikini!

DEMAND.FILM
In its infancy, 'cinema on-demand' was a very ‘tech-centric' story. To explain it in people terms, we turned Demand.film’s CEO into an entertainment reporter – broadcasting live from the Cannes Film Festival for multiple media interviews.

DR SCOTT LYONS – PSYCHOLOGIST

DL COMMS’ on demand press office established Dr Scott Lyon’s credentials with Australian media by promoting his world-renowned stress & trauma expertise. As a native New Yorker stranded in Australia due to COVID-19 lockdowns, his unique insights while still  on topics contextual to Australians.

WHIZZ
We implemented a business media strategy that established this on-demand cleaning company's reputation, resulting in a 50% month on month growth prior to its consumer launch

WANDERSAFE

We used the latest violence statistics to showcase the need for this essential personal safety device, which resulted in widespread coverage and product reviews.

WORKFAST

We named January 27 as this year’s biggest sick day and positioned Workfast’s on-demand blue collar workforce as the ideal stop gap solution. The company’s CEO gave timely advice to employers and the resulting media unearthed multiple new high worth contracts.

NORTH BONDI SLSC
We worked with USA Today and Destination NSW to promote tourism and surf safety to over five million viewers – whilst wearing ‘budgie smugglers’!

SKY NANNY
We started a national media debate on child safety, where the child locating device, Sky Nanny, was offered as the solution.

DROWN

By tapping into the daily news cycle, this controversial movie harnessed national attention. It became the most-watched film in Mardi Gras' history.

AIRMOW

Being last to market was used as a strong newshook for this on-demand lawn mowing service. We highlighted Airmow’s world first satellite technology as the necessary innovation to make it happen. B2B press saw contractor registrations exceed client expectations by 250%.

CHAPEL ST. PRECINCT

We used a cheeky guerrilla marketing campaign to poke fun at NSW’s Premier and to lure Sydneysiders to Melbourne's premiere nightlife precinct. Nationwide TV, print, online and radio coverage resulted.

UNSTOPPABLES
An Australian visit by ‘Silicon Valley Royalty’, Adeo Ressi, was used to raise the awareness of entrepreneurial group, Unstoppables, with top tier media, including Channel 7 News.