CLIENT: CHAPEL STREET PRECINCT ASSOCIATION
OUTLET: NEWS.COM.AU
Chapel Street Precinct Association is ditching the traditional festive routine, and switching it up to take advantage of sustainability messaging this Christmas holidays.
Rather than a traditional Santa sporting his famous red coast and boots while greeting children in the shopping strip, “Summer Santa” be decked out in attire from local retailers to “reflect our diverse community when he hits our iconic precinct streets”, a statement from the group announced.
