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CLIENT: BUNSTERS
OUTLET: | NEWS.COM.AU | CHANNEL SEVEN NEWS | PEDESTRIAN TV | 9 HONEY KITCHEN | DAILY MAIL | TIMEOUT
What a massive day for Bunsters!
Renae Bunster, the world famous hot sauce maker, is now crowned Australia's Hottest Vodka Queen. After a massive day of PR, we are pleased to introduce to the world: Bunsters Shit The Bed Infused Vodka.
Featuring stories from:
News.com.au
Channel Seven News
Pedestrian TV
9 Honey
Daily Mail
Time Out
CLIENT: CHAPEL STREET PRECINCT ASSOCIATION
OUTLET: CHANNEL NINE NEWS MELBOURNE
Trapped in a second lockdown, Chapel Street trader Melissa Glentis is barely holding her cafe Dilly Dally together. The federal government's wage subsidy JobKeeper was a lifeline for her business, however in wake Scott Morrison's announcement that it will reduce after September - Glentis is frightened at the prospect.
CLIENT: BUNSTERS
OUTLET: SMART COMPANY
A Perth-based hot sauce business with a global cult following has raised over $400,000 through an equity crowdfunding campaign, following a sales spike during the COVID-19 pandemic.
Back in 2012, hot sauce lover-turned-entrepreneur Renae Bunster set out to create a healthier source of spice, using Aussie-grown fruits and veggies wherever possible. Bunsters’ flagship Shit the Bed Hot Sauce has been the number one selling hot sauce on Amazon in the US, and that plus three other products are on the shelves in 600 independent supermarkets around Australia. The business now generates about $1 million in revenue every year.
And even during the COVID-19 crisis, and the economic hardship that has come with it, the business is growing. In March 2020, sales were up 100% compared to the same month last year.
CLIENT: CHAPEL STREET PRECINCT ASSOCIATION
OUTLET: SUNRISE
Just as the light was at the end of the tunnel, Melbourne small businesses have taken a devastating hit with the re-instatement of stage three lockdowns. Many Chapel Street traders have pivoted and adapted to survive the first lockdown, and are ready to meet the challenge head on. Chrissie Maus, General Manager of CSPA, has said "We've had the dress rehearsal already, we are prepared."
Chapel Street traders shared their thoughts and feelings with the upcoming lockdown with Sunrise.
CLIENT: BUNSTERS
OUTLET: SYDNEY MORNING HERALD | THE AGE | BRISBANE TIMES | WATODAY
Perth woman Renae Bunster’s cheekily named S--- the Bed hot sauce has gone viral several times since its launch in 2015, gaining cult status in Australia and overseas.It has even topped the list of most popular hot sauces on Amazon, but even Ms Bunster couldn't predict the coronavirus-driven jump in sales across her range. Since the pandemic hit, Bunster’s sales doubled to about $400,000 or five tonnes of sauce. More than half of that was in the US.
She said as the pandemic wore on, people placed more value on Australian-made products using Australian ingredients. With that behaviour change in mind, Ms Bunster turned her attention to the rest of the condiment shelf and has launched a crowdfunding campaign to ride the wave of Australian-made popularity.
“We’re Australian, our sauce is made in Australia, by Australian people, using Aussie ingredients and our money stays on Aussie soil,” she said.
CLIENT: BUNSTERS
OUTLET: BUSINESS INSIDER
Fan favourite Australian hot sauce brand Bunsters has shot straight out of the gate in a round of equity crowdfunding, landing over $300,000 in the first week from fans of the brand – before the raise was even made public.The equity raise, which is handled by Birchal – the equity crowdfunding “sister platform” to Pozible – was initially launched privately to fans of the product. They ponied up $300,000 within a week, blitzing the initial goal of $100,000.
The reason for the capital raise is twofold, according to Bunster. Firstly, it is money to bolster production of the company’s core hot sauce product. Secondly, Bunster wants to expand the company’s product range, with the same ethos of Australian-made with Australian ingredients.
CLIENT: BUNSTERS
OUTLET: A CURRENT AFFAIR
Renae Bunster is a humble Perth mum with a not so humble hot sauce empire.
Sidestepping both Woolies & Coles, the straight-talking former TV journalist found viral success selling her sauces online - leaving Australia’s lacklustre supermarkets behind with their ‘hot sauce ranges that were weaker than an old man’s bowels’ (and about as tasty as them too!).
Bunster's Sh*t the Bed Hot sauce is regularly the #1 selling hot sauce on Amazon USA and is loved by celebrities including Natalie Portman, Wiz Kaleefa, Russell Brand and Rafael Nadal.
CLIENT: CHAPEL STREET PRECINCT ASSOCIATION
OUTLET: CHANNEL TEN NEWS MELBOURNE
Retailers, restaurants, and small traders who have spent months struggling since the pandemic began say they may not survive the economic strain of another lockdown. Chapel Street traders seemed to be at the end of the tunnel, however now they are pushed back. Many Chapel businesses have pivoted and innovated to survive lockdown and will continue to do so for the next six weeks and beyond.
CLIENT: DRIVE-IN ENTERTAINMENT
OUTLET: THE TODAY SHOW
The Wiggles are back on stage this July, performing at Drive-In Entertainment's Raging Waters venue in Sydney's west. The Big Red Car will be alongside over 100+ cars, performing their greatest hits for children starved of live-entertainment since the pandemic.
CLIENT: SPENCER TUNICK
OUTLET: CHANNEL NINE NEWS SYDNEY
Spencer Tunick appeared on Nine News to discuss his latest project "Stay Apart Together" which sees people strip down online. Due to the pandemic Tunick's ongoing projects were cancelled for the unforeseeable future with his future art hanging in purgatory.
Tunick, however, innovated his practice by taking it online - orchestrating a series of intriguing mosaic, grid-like video chats of nude figures. Australia was one of this first virtual destinations as he sees Australians as confident, and willing to bear all.
