Beach Warning

CLIENT: KELLOG’S NUTRI GRAIN

OUTLET: STUDIO 10

Stars from the AFL and NRL are getting behind a new Nutri-Grain campaign to reduce beach drownings this summer. A record 141 coastal drowning deaths occurred on Aussie beaches last year. Drownings are 3 – 4 times more likely to occur on summer public holidays, with men 9 x more likely to drown than women. There are fears the upcoming holiday break could be our deadliest summer yet. Geelong’s AFL Premiership winning captain, Joel Selwood, and Melbourne Storm star, Harry Grant, did a live-cross with Sunrise this morning to kick off the campaign for Kellogg’s and Surf Life Saving Australia  

AUSTRALIA’s DREAMY MEDICAL STAFF

CLIENT: SCRUB LAB

OUTLET: STUDIO 10

Some of Australia’s most dreamy medical staff have come together to be photographed for a charity calendar. The 2023 Scrub Lab charity calendar is raising money for Kids Helpline and is the creation of Linh Nguyen. Linh joins Studio 10 along with Mr. November, Dr. James B – ‘B for beautiful’ – a dentist from Melbourne.

Australia’s Hottest Doctors

CLIENT: SCRUB LAB

OUTLET: TODAY SHOW

The Scrub Lab charity calendar is here! It features some of the nation’s hottest medical professionals. And its all going to a good cause. Scrub Lab co-founder, Linh Nguyen, and June’s model, Dr. Amran, join the Today Show in a live cross. The two talk about the story behind Scrub Lab, and the business’ successes with the calendar. You can watch the interview via the link below.

MEDICS, VETS IN CHARITY SNAPS

CLIENT: SCRUB LAB

OUTLET: COURIER MAIL

A student VET was thrown in the deep end as a nurse during COVID due to a shortage in the industry will represent Queensland in a charity calendar aimed to benefit Kids Helpline. Brisbane student vet Liz Clarke started as a nurse at the beginning of the pandemic.

The charity calendar by DL COMMS client, Scrub Lab, is featured in today’s Courier Mail. Andreas Nicola interviews one of the calendar’s participants, the student vet nurse, Liz Clarke.

Hot Docs!

CLIENT: SCRUB LAB

OUTLET: NINE NEWS - NATIONAL

A dozen eye-catching doctors, nurses and dentists are featuring in a new calendar to raise funds for charity. The medical models are posing in fashionable scrub made with Aussie ingenuity, which are more on trend than traditional front-line uniforms. This 2023 calendar celebrates the amazing body of work performed by our medical professionals. The eye-catching annual features a dozen frontline workers wearing their favourite scrubs. 9 NEWS featured the new Scrub Lab calendar, the medical professionals who participated, and the two founders of Scrub Lab, Linh and Van Nguyen.

Extras Bonus!

CLIENT: EXTRASJAR

OUTLET: NINE NEWS - NATIONAL

Health insurance extras cover – is it value for money? A new product from ExtrasJar is promising it can be, giving customers up to 100% back on their premiums paid. Even better, it never expires and unused money simply rolls over from year to year. 9 NEWS featured ExtrasJar and its innovative health insurance across all capital cities this week.

émotions joins roll of toilet paper companies fighting for social causes

CLIENT: EMOTIONS

OUTLET: BUSINESS NEWS AUSTRALIA

Victorian entrepreneur, Rochelle Rich, is looking to raise $1.5 million through equity crowdfunding raise platform OnMarket for her mental health-focused toilet paper business émotions.  The company is expanding nationally and in negotiations with Australia's leading supermarkets to ranger her products. The essence of the business has been to provide quality, sustainable products - first toilet paper, but now also baby wipes and tissues - with helpful graphics about mental health for the 'captive market' of people on the toilet, and donating half the profit to three mental health-oriented organisations: Beyond Blue, the Black Dog Institute, and Lifeline. 

Founder Rochelle Rich tells Business News Australia émotions was born out of her own experience with postnatal depression and a family tragedy during Melbourne's lockdown, and her subsequent attempts to articulate what feelings mean to her then two-year-old son. The first step was to enlist a graphic designer to explain emotions through a chart of cartoon characters, which helped Rich and her son work through the difference between 'sad' and 'disappointed', or 'happy' and 'excited', for example.

A mum offered me $3K to drop everything to sleep train her baby that night

CLIENT: SLEEPBAKER

OUTLET: KIDSPOT.COM.AU

When elite nanny and sleep trainer, Anna Baker, got a call from a sleep-deprived mum, desperate to be helped that night she initially had to say no. She was then offered an extra thousand dollars  if she came that same night. The one stipulation was that she couldn’t tell the husband that she was getting paid the extra three thousand dollars it would cost. When Anna lent her expert services to that Sydney family earlier this year, she was paid a jaw-dropping $2,266 per night, totalling $6,800 over three nights.

Anna says those parents - who also had another nanny during the day - were relieved to be able to finally have some decent shut-eye and happily slept through all three nights she was there. The baby had co-slept and was used to being fed evert time he woke up, so it was a big transition for everyone. Having been an elite nanny for 15 years and baby sleep trainer for eight of those to celebrities and high-flying parents, Anna is no stranger to being paid top dollar for her services.

Shiny Future

CLIENT: NATURAL SOLAR | SOLAR AC/DC | 1KOMMA5

OUTLET: NINE NEWS NATIONALLY

The household search for cheaper energy bills has intensified with electricity prices set to soar again next year. Now, new solar products are promising to not only slash bills, but get rid of them altogether. 9 NEWS prime time 6pm news bulletin featured two DL COMMS solar clients and their innovative technology.

Heartbeat by 1komma5 is a new device that independently decides when to charge vehicles, or turn on the air conditioning, and when there’s an excess amount of energy – decreases a household’s dependability on the grid. 

Meanwhile, Solar ACDC’s first in Australia solar powered air conditioning and pool heating pumps will make a seriously big dent in to your electricity bill. Free AC all summer long – who doesn’t want that!

Melbourne mum creates Emotions toilet paper to make $300k

CLIENT: EMOTIONS

OUTLET: NEWS.COM.AU

A mum’s life was ‘thrown upside down’ when her niece took her own life during the height of the city’s first lockdown when the pandemic hit but it led to a business idea that she hopes will change lives. Rochelle Rich was faced with explaining the tragedy to her son and wanted to find a visual chart that would help him understand emotions and feelings. It led to her working with a graphic designer to create a simple emotions chart for people going through similar circumstances and she realize it wasn’t only her son that would benefit from it. 

The 36-year-old then created her business called Emotions where she decided to place the chart on the packaging of toilet paper and sell it. Launched in March 2021, Emotions has now clocked up 5000 individual sales, are on track for 800 subscribers next month and have an average spend of $92 per order.