CLIENT: NUTRI-GRAIN
OUTLET: THE TODAY SHOW
Nutri-Grain is marking its 40th anniversary with the Ironman and Ironwoman Series by immortalising young guns Jordan Mercer and TJ Hendy on the back of cereal boxes.
Their fathers, Darren Mercer and Trevor Hendy, were stars in their own light but now they are passing on the baton to their extraordinary children.