Melbourne’s Chapel Street Precinct wants women to feel confident in their life choices in International Women’s Day campaign

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: MUMBRELLA

Melbourne’s Chapel Street shopping precinct marked International Women’s Day with a campaign that shows women “being unapologetic with their life choices”.

The campaign consists of four spots that show women receiving Botox, getting unusual hair styles, indulging in food and a night out with their friends.

Chapel Street Precinct Association general manager, Chrissie Maus, said that the campaign reflects the idea that there is no room for outdated attitudes against women’s choices.

“Women have been made to feel embarrassed by their life choices and bodies for centuries, there’s no room for that outdated way of thinking in Chapel Street Precinct,” Maus said.

Woman, 70, Says Celebrating Choice To Get Botox Is Feminism

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: 10 DAILY

International Women’s Day is about celebrating choices, according to Noelene Robins -- which includes her decision to spend thousands on cosmetic surgery.

She is open about the work she gets done, believing the stigma around cosmetic surgery and fillers should be lifted.

"Just today, walking about the main street, three or four people stopped me and said 'gee you look fantastic, what have you done,' and for me that is freedom," Robins said.

International Women's Day, marked on Sunday, is a day to celebrate the social, economic, cultural and political achievements of women. It is about unity, celebration, advocacy and action.

Robins’ comments come as one of Australia’s biggest shopping strips launched an eye-raising campaign to encourage women to be unapologetic about their life choices.

The campaign on Melbourne’s Chapel St is focused on celebrating bold hairstyles, enjoying food, partying at any age and flaunting their cosmetic enhancement.

Chapel Street Precinct celebrates International Women's Day

CLIENT: CHAPEL STREET PRECINCT ASSOCIATION

OUTLET: AD NEWS

A bold and eyebrow-raising campaign that shows women being unapologetic with their life choices is being rolled out by Australia’s leading shopping precinct to commemorate International Women’s Day on March 8.

The campaign by Melbourne’s Chapel Street Precinct entitled ‘SO CHAPEL’, celebrates women who adore outrageous hairstyles, aren’t embarrassed by their gluttonous adoration of food, love to party at any age and unashamedly flaunt their love of cosmetic enhancement.

Your Engagement Ring Probably Has A Hidden Serial Number You Didn't Know About

CLIENT: CERTIFIED DIAMOND INSURANCE

OUTLET: 10 DAILY

If you've ever gone through the process of shopping for an engagement ring, you'll know there can be an overwhelming number of things to consider.

Aside from the look and style of your ring, you quickly start to learn an awful lot about diamonds, from the cut, to the colour and clarity.

What you may not know is most diamonds in Australia over the last 10 years have been laser inscribed with a serial number likened to a 'fingerprint' -- which makes it easier to trace should the unfortunate event that your engagement ring is lost or stolen ever take place.

The code is inscribed directly onto the girdle of the diamond which is quite difficult to get to when it's in a setting and it can't be seen with the naked eye either, having to be checked under a microscope instead.

Speaking to 10 daily, Roy Cohen, a diamond expert from Certified Diamond Insurance, said this spot was specifically chosen instead of on the engagement ring band as this could be lost if it was melted down. Yet removing the code from the diamond itself is near impossible.

A laser code could protect your diamond ring and save you thousands

CLIENT: CERTIFIED DIAMOND INSURANCE

OUTLET: NEWS.COM.AU

Replacing a diamond ring can be an expensive prospect, but that’s the reality for the majority of Australians who don’t insure their heirlooms.

Insuring diamond rings is expensive, which is why 44 per cent of Australians’ diamond rings remain uninsured. Of those that are insured, 70 per cent are inadequately insured.

Certified Diamond Insurance (CDI) etches the secret antitheft serial number onto the diamonds and makes them traceable.

CDI founding partner and head of speciality risks at Woodina, Isaac Garson, said the code was a game-changer.

“We are putting thieves and fraudsters on notice,” he said.

Sequins and lessons as drag queen storytime taken to Sydney streets

CLIENT: EASTSIDE SYDNEY

OUTLET: SBS NEWS

Sydney's Oxford Street was even more colourful than usual on Saturday as one of Australia's largest-ever drag queen storytimes was held on the iconic strip.

Dozens of parents and children listened to Hannah Conda and Maxi Shield read stories and play games, as part of the Mardi Gras' Oxtravaganza festival.

But behind the glitter, there was a message of inclusivity and LGBTIQ+ visibility.

"It's very much allowing the kids to see there is no box that they have to fit in when they grow up. They can be anything that they want," Ms Conda told SBS News.

Drag Queen StoryTime To Set World Record During Sydney Mardi Gras

CLIENT: EASTSIDE SYDNEY

OUTLET: 10 DAILY

Maxi Shield and Hannah Conda will lead an attempt on Saturday to break a world record for the biggest ever 'drag queen storytime'.

They're hoping hundreds of children will flock to Sydney's iconic Oxford Street to participate in the storytelling record attempt, as part of the Mardi Gras event dubbed 'Oxtravaganza'.

The pair say storytime events -- hosted by drag queens who read children's books in community libraries across the country -- are more than just fun for kids.