Chapel Street proves not all is gloom in Melbourne

CLIENT: CHAPEL STREET

OUTLET: NEWS.COM.AU

While Melbourne’s CBD hospitality scene struggles post-COVID, Chapel Street is proving to be the city’s glimmer of hope. Melburnians who continue to work from home have kept the strip’s retail, dining, gyms, health centres, beauticians and hairdressers buzzing to pre-COVID levels. 

Chrissie Maus, General Manager of the Chapel Street Precinct Association, talked to Frank Chung of News.com.au about the buoyant recovery. With a spike in cafes and restaurants opening in the last six months and a busy spring/summer to look forward to, she says it’s just like the good old days.

All aboard Melbourne’s 1st ever floating night club venue!

CLIENT: ATET

OUTLET: 9 NEWS AND THE AGE

Melbourne’s first ever floating, open-air club and event space, ATET, is set to shake up the city’s party scene as it officially opens this Spring. The 570 m2 sq venue with the ability to host 550 revelers across two stories will give party goers sweeping views of Melbourne’s skyline across as they dance the night away! Modelled after European day clubs of Mykonos, Ibiza, Amsterdam and Berlin, ATET will be a home for aficionados of electronic music.

From weddings to music festivals, DL COMMS client and the brains behind ATET, Jake Hughes, talked to Allan Raskall of Nine News and Cara Waters of The Age about Melbourne’s ultimate open air venue. Read and watch the full stories here.

World’s first stink free socks put to the test on A Current Affair

CLIENT: PAIRE

OUTLET: A CURRENT AFFAIR

For some people, life’s too short to wash their socks after every use – which is why Paire sock’s world first Cool Blend technology is such a gamechanger. The world first blend of wool and cotton make the socks stink free so you can wear them three days in a row without washing. Paire co- founders, Rex Zhang and Nathan Yun have spun together the best attributes of each fiber, making it antibacterial and temperature regulating.

DL COMMS client put the socks to ultimate test and recruited A Current Affair to help tell the story. We enlisted one of the world’s greatest noses to sniff out the difference between a Paire Sock and a regular sock with a club of 30 sweaty runners used as guinea pigs. Watch A Current Affair’s feature to see which sock won (spoiler alert – it’s good news for Paire)!

From being scammed to exposing scams

CLIENT: SECRET SNEAKER STORE

OUTLET: DAILY MAIL

DL COMMS client and former pharmacist, Edwin Low, used the learning he received from being scammed and turned it in to a multimillion dollar business, that protects people from buying fake, limited edition sneakers.

He spoke to Carina Stathis of Daily Mail about his business, Secret Sneaker Store, that is also set to turn over $20 million in the next 12 months.

Hot sauce entrepreneur faces cancel culture wrath over ‘Bloody Karen’

CLIENT: BUNSTERS

OUTLET: NEWS.COM.AU

Perth mum and entrepreneur, Renae Bunster of Shit the Bed Hot Sauce fame is back with another controversial product, ‘The Bloody Karen’. The Bloody Mary premix cocktail honours Karens and all the good work they do - however the sentiment isn’t being shared by retailers who are refusing to stock the cocktail in fears of being cancelled.

Read her News.com.au feature to find out why Renae Bunster was told she’s baiting the wrong group of people with the name of the drink.

The store making sneaker enthusiasts’ lives easier

CLIENT: SECRET SNEAKER STORE

OUTLET: 7 NEWS

The Limited edition sneaker industry is a big business but is also rife with fakes. The Secret Sneaker Store is making life easier for sneaker enthusiasts by authenticating and sniffing out the difference between scammers and the real deal. From logos to shoe symmetry to stitching, they have a team of authenticators that help customers identify real from fake.

DL COMMS client and founder of Secret Sneaker Store, Edwin Low, spoke to Gemma Acton of 7 News about his business that stops sneakerheads from being cheated out of their favourite shoes.

Time for Australia to switch to smart coffee cups!

CLIENT: OUR KINDS

OUTLET: STUDIO 10

In a bid to curb Australia’s single use plastic addiction, a reusable coffee cup exchange program has kicked off with unique world first QR code technology. The program is genius because it recruits unwanted op shop cups and gives them a second chance at life, rather than adding the world’s overproduction problem, which would traditionally use new cups. DL COMMS client, Our Kinds, scans and counts the cup as it is reused, producing a collective number to show how many takeaway cups and lids are being saved. The company has already saved almost 60,000 single use cups during the pilot program.

Co-founders, Hamish Cockburn and Karen Monaghan spoke to Studio 10 about their smart coffee cups program.

It’s time to focus on reusing instead of recycling!

CLIENT: OUR KINDS

OUTLET: 7 NEWS

With single use plastics set to be banned in some states as early as next year, Our Kinds is already replacing single use coffee cups with reusable ‘op shop’ mugs in selected cafes across Australia. In a world first move, the Our Kinds mugs also have a unique scannable QR code, which when scanned, reveals a running tally of how many single use coffee cups and lids have been saved from landfill by opting for a reusable mug.

DL COMMS client, Hamish Cockburn of​ Our Kinds, spoke to Nick Hose of 7News about their aim of making single use plastic completely redundant.

Hot Sauce Queen declares Karen pride

CLIENT: BUNSTERS

OUTLET: TODAY SHOW

Renae Bunster is the Perth mum behind the #1 bestselling hot sauce on Amazon USA – Bunsters Shit The Bed hot sauce. Renae is on a new mission – the search for the best Karen haircut in the country. The hot sauce queen, after realizing she was a bit of a Karen herself, created her own cocktail ‘Bloody Karen’ – a perfect concoction for anyone who’s just a bit too picky about everything, including their drink of choice!

Speaking to the Today Show, DL COMMS client, Renae says her cocktail is all about the pride that comes with being a Karen. After all, nothing in the world would be solved if it wasn’t for a Karen’s complaining.

‘OMG Bro’ - Carla from Bankstown launches her news reading career

CLIENT: CARLA FROM BANKSTOWN

OUTLET: STUDIO 10

Carla from Bankstown used her time during the Sydney lockdown to post comedic videos on her life as Glady Berejiklian’s assistant, becoming the queen of TikTok and everyone’s favorite comedic relief during one of the toughest times. Fast forward to now, she has her own podcast and is preparing to launch her news reading career.

Carla sits down with Studio 10’s Sarah Harris and Tristan MacManus and talks about her rollercoaster ride of a life since she shot to fame!