Clients making news
Look what we’ve been doing lately.
CLIENT: EXTRASJAR
OUTLET: NINE NEWS - NATIONAL
Health insurance extras cover – is it value for money? A new product from ExtrasJar is promising it can be, giving customers up to 100% back on their premiums paid. Even better, it never expires and unused money simply rolls over from year to year. 9 NEWS featured ExtrasJar and its innovative health insurance across all capital cities this week.
CLIENT: EMOTIONS
OUTLET: BUSINESS NEWS AUSTRALIA
Victorian entrepreneur, Rochelle Rich, is looking to raise $1.5 million through equity crowdfunding raise platform OnMarket for her mental health-focused toilet paper business émotions. The company is expanding nationally and in negotiations with Australia's leading supermarkets to ranger her products. The essence of the business has been to provide quality, sustainable products - first toilet paper, but now also baby wipes and tissues - with helpful graphics about mental health for the 'captive market' of people on the toilet, and donating half the profit to three mental health-oriented organisations: Beyond Blue, the Black Dog Institute, and Lifeline.
Founder Rochelle Rich tells Business News Australia émotions was born out of her own experience with postnatal depression and a family tragedy during Melbourne's lockdown, and her subsequent attempts to articulate what feelings mean to her then two-year-old son. The first step was to enlist a graphic designer to explain emotions through a chart of cartoon characters, which helped Rich and her son work through the difference between 'sad' and 'disappointed', or 'happy' and 'excited', for example.
CLIENT: SLEEPBAKER
OUTLET: KIDSPOT.COM.AU
When elite nanny and sleep trainer, Anna Baker, got a call from a sleep-deprived mum, desperate to be helped that night she initially had to say no. She was then offered an extra thousand dollars if she came that same night. The one stipulation was that she couldn’t tell the husband that she was getting paid the extra three thousand dollars it would cost. When Anna lent her expert services to that Sydney family earlier this year, she was paid a jaw-dropping $2,266 per night, totalling $6,800 over three nights.
Anna says those parents - who also had another nanny during the day - were relieved to be able to finally have some decent shut-eye and happily slept through all three nights she was there. The baby had co-slept and was used to being fed evert time he woke up, so it was a big transition for everyone. Having been an elite nanny for 15 years and baby sleep trainer for eight of those to celebrities and high-flying parents, Anna is no stranger to being paid top dollar for her services.
CLIENT: NATURAL SOLAR | SOLAR AC/DC | 1KOMMA5
OUTLET: NINE NEWS NATIONALLY
The household search for cheaper energy bills has intensified with electricity prices set to soar again next year. Now, new solar products are promising to not only slash bills, but get rid of them altogether. 9 NEWS prime time 6pm news bulletin featured two DL COMMS solar clients and their innovative technology.
Heartbeat by 1komma5 is a new device that independently decides when to charge vehicles, or turn on the air conditioning, and when there’s an excess amount of energy – decreases a household’s dependability on the grid.
Meanwhile, Solar ACDC’s first in Australia solar powered air conditioning and pool heating pumps will make a seriously big dent in to your electricity bill. Free AC all summer long – who doesn’t want that!
CLIENT: EMOTIONS
OUTLET: NEWS.COM.AU
A mum’s life was ‘thrown upside down’ when her niece took her own life during the height of the city’s first lockdown when the pandemic hit but it led to a business idea that she hopes will change lives. Rochelle Rich was faced with explaining the tragedy to her son and wanted to find a visual chart that would help him understand emotions and feelings. It led to her working with a graphic designer to create a simple emotions chart for people going through similar circumstances and she realize it wasn’t only her son that would benefit from it.
The 36-year-old then created her business called Emotions where she decided to place the chart on the packaging of toilet paper and sell it. Launched in March 2021, Emotions has now clocked up 5000 individual sales, are on track for 800 subscribers next month and have an average spend of $92 per order.
CLIENT: SLEEPBAKER
OUTLET: 9 HONEY
Anna Baker can make $55, 000 in a month putting celebrity babies to sleep, now she’s spilling her secrets. Anna is Australia’s foremost sleep training expert for babies and children, Baker has worked with the likes of Russel Crowe and Danielle Spencer, Camilla Franks and more.
Some of her most profitable jobs have seen Baker come home with five-figure pay checks, like the time she spent five weeks abroad with a family at a rate of $1, 450 per day. Now, she shares this highly rated advice with tips on room set-up and sleep schedules.
CLIENT: SLEEPBAKER
OUTLET: THE MORNING SHOW
DL COMMS client, Anna Baker, has helped the likes of fashion designer, Camilla Franks and even Russel Crowe and Daniel Spencer in putting their babies to sleep. Her gift for setting healthy night time patterns for infants has now made her a successful business woman and a known ‘celebrity baby whisperer’.
Watch as she explains to hosts, Larry Emdur and Kylie Gillies of the Morning Show, how parents can get their babies a good night’s sleep.
CLIENT: SKIN CHECK CHAMPIONS
OUTLET: 9 NEWS, 7 NEWS, 10 NEWS, FITZY & WIPPA ON NOVA, JONESY & AMANDA ON WSFM, ABC RN BREAKFAST, DAILY TELEGRAPH, SYDNEY MORNING HERALD, THE AUSTRALIAN
Spencer Tunick had his first full day of media interviews on Australian soil where he talked about his historic shoot photographing thousands of nude on Bondi Beach. We have seen blanket coverage across all media outlets including Channel 7, 9, 10 and the ABC where he discussed the important work he is doing with Skin Check Champions in raising awareness of skin cancer checks. This is now the fourth time Spencer Tunick has worked with DL COMMS, and his works continue to garner the most media attention of any client we have worked with. Check out all of this top tier coverage (and there was plenty more too).
CLIENT: KINDSHIP
OUTLET: SMART COMPANT
Four mums, raising children with disabilities have cracked $1 million in funding through a Birchal equity crowdfunding campaign for their startup that provides parents with tools to navigate the National Disability Insurance Scheme (NDIS).
Founders Summer Petrosius, Sandy Golder, Steph WIcks and Tara Thomspon have made it their mission to unshackle parents just like them from the complexity of the NDIS infrastructure.
You can read about their great work here in Smart Company here.
CLIENT: KINDSHIP
OUTLET: BUSINESS NEWS AUSTRALIA
An Adelaide-based social networking app designed for parents raising children with a disability has raised more than $1 million via equity crowdfunding platform Birchal as it looks to launch a National Disability Insurance Scheme (NDIS) budget management tool for its 2,000-plus users.
Founded this year by mothers Summer Petrosius, Sandy Golder, Steph Wicks and Tara Thompson, Kindship’s latest round of funding comes a month after the company secured $360,000 under the state government’s Seed-Start program to scale the business.
You can read the great work of Kindship here.
