EXPERTS WARN OF THE DIY DENTAL 'HACKS' CAN LEAD TO 'DAMAGING' AND 'CATASTROPHIC' EFFECTS INCLUDING GUM RECEDING AND TOOTH GAPS

FETAURE: EILIDH MACKENZIE-HUNTER OF LUXUP

OUTLET: THE DAILY MAIL

An urgent warning has been issued to Australians after a new teeth whitening trend surfaced is said to lead to 'damaging' consequences. Hundreds are turning to DIY methods to avoid medical bills only to be left with ongoing issues. 

Eilidh Mackenzie-Hunter, teeth whitening specialist and Sydney founder of teeth whitening business LUXUP, told FEMAIL the results can be 'damaging' and 'catastrophic'. 

Electric car-sharing platform evee maxes out crowdfund to hit $1.6 million in total

CLIENT: EVEE

OUTLET: BUSINESS NEWS AUSTRALIA

A crowdfunding round for electric car-sharing platform evee hit its maximum target overnight of $1.6 million as retail investors flocked to grab a slice of the fast-moving company.

The former head of developer delight and media at Atlassian and the former marketplace director of Canva joined in on evee’s raise, enabling the company to push forward with its global aspirations.

The average investment from the 618 backers was $2,479 - well above the $1,600 average across Birchal’s platform - further demonstrating Australians' appetite to support the scaleup.

In addition, an extra $70,000 on top of the $1.6 million came through in the final hour of the raise - with those contributing to the oversubscription to land on a waitlist in case any existing investments fall through.

HOW CARLA FROM BANKSTOWN WENT FROM BEDROOM TO BOARDROOM

CLIENT: CARLA FROM BANKSTOWN

OUTLET: ROLLING STONES

There aren’t many people who could (deliberately) mispronounce the former NSW Premier Gladys Berejiklian’s name at the height of her pandemic powers, and still get a call from “Gladys Butter Chicken” on their birthday.

But that’s exactly what Carla From Bankstown did.

Carla is the brainchild of Benjamin James. She’s a sassy, no-nonsense woman from Sydney’s Bankstown who loves efficiency, hates time wasters, loves the word “gronk” and would not, under any circumstances, let the increasingly loathed then-Prime Minister Scott Morrison talk to her beloved (pretend) boss Berejiklian.

EX-ATLASSIAN HEAD BACKS EV UPSTART

CLIENT: EVEE

OUTLET: THE AUSTRALIAN

Ex-Atlassian head of media, Sascha-Manuel Reuter, backs electric vehicle sharing platform evee, which has one day left in its crowdfunding campaign.

Evee hit its minimum target of $300, 000 in 124 minutes, and is raising a total of $1.3m on crowdfunding platform Birchal to fuel a global expansion. Its customers can earn up to $2, 000 per month by renting out their electric vehicle to travellers and people who are dipping their toe in the EV market for the first time.

OH, DIETING IS SUCH A DRAG

CLIENT: CARLA FROM BANKSTOWN

OUTLET: SYDNEY CONFIDENTIAL

Carla from Bankstown is celebrating one year since her gastric sleeve surgery, in which the beloved drag performer and TV personality has lost a "massive" 75 kilos. 

At her heaviest, Carla (real name Benjahmin James) weighed in at 186kg. Although she was smaller than this before the surgery, her goal remains "to lose another 20 - 30 kilos, and get down well below the 100kg mark."

EYELASH SERUM WARNING

CLIENT: XALI ORGANICS

OUTLET: 7 NEWS

Beauty consumers chasing longer and thicker eyelashes could be risking permanent damage. Optometrists are warning people that many popular lash growth serums contain potentially dangerous ingredients.

Long and lustrous lashes are big business, and the obsession could damage our eyes. You can watch DL COMMS client, Kasey Giarratana from Xali Lashes, in a 7 News exclusive with reporter Sonia Marinelli via the link below.

CAR SHARE FUTURE

CLIENT: EVEE

OUTLET: 7 NEWS

Australians now wanting to join the booming electric vehicle market will now be able to try the cars before they buy. A rental agency, exclusively for EVs is also helping owners earn tens of thousands of dollars on the side. 

For many people getting behind the wheel of a Tesla has been a dream, but now, more drivers have the chance. One company making it a reality is evee, an online platform purely for electric vehicles. What becomes a luxury quickly becomes an affordable thing to have! You can watch DL COMMS client Slava Kozlovskii from evee featured in a Channel 7 News exclusive reported by Liam Tapper via the link below. 

KASEY’S HUSBAND CUT OFF ALL HER EYELASHES IN A CRAZY BIF TO BOOST THEIR BUSINESS

CLIENT: XALI ORGANICS

OUTLET: 9 HONEY

Melbourne local, Kasey Giarratana let her husband chop off all of her eyelashes live on the internet in a bid to make bank on their $10,000 business investment. It's a huge move for Kasey, who used to have painfully short lashes and spent hundreds of dollars on eyelash extensions, which damaged her natural lashes, and lash growth serums.

DL COMMS WORLD-RECORD HOLDING CLIENT SAVES LIVES ON SUNDAY

CLIENT: THE SYDNEY SKINNY

OUTLET: WEEKEND TODAY SHOW, 7 NEWS SYDNEY, 9 NEWS SYDNEY, ABC NEWS NSW, 1O NATIONAL NEWS, NEWS.COM.AU, NINE.COM.AU, DAILY MAIL, THE GUARDIAN, THE DAILY TELEGRAPH, THE MERCURY NEWS, YAHOO!

Nude people EVERYWHERE – and the coverage was HUGE! DL COMMS client, Tania Taylor from Sydney Skinny, cemented the event’s notoriety as the world’s largest annual nude swim yesterday. The event raised awareness for skin cancer, thanks to its charity partner Skin Check Champions and Scott Maggs.

DANCING IN THE DARK GOES NATIONAL

CLIENT: NO LIGHTS, NO LYCRA

OUTLET: 7 NEWS

An initiative tackling mental health and insecurity is being rolled out in high schools across the country. Those who are keen to bust a move, but don’t want to be judged, can now dance in the dark.

DL COMMS client No Lights No Lycra is tackling mental health with a new groove for high school students and it needs to be seen to be believed… or in this case not seen at all. ‘No Lights, No Lycra’ sees people of all ages dance freely without judgement. Watch 7 NEWS’ report from Liam Tapper, which interviews participants and focuses on the organisation’s rollout in high schools. .