WHY BOOZE-FREE COCKTAIL CAN GIVE ‘SAME BUZZ’ AS GLASS OF WINE

CLIENT: SAINTLY

OUTLET: PERTH NOW

The bubbling non-alcoholic drinks market is set to be left shaken and stirred by a new competitor that claims their drinks will leave revellers feeling “buzzed” similar to having a first glass of wine.

Kieron Barton and his former bartender brother teamed up with an American ethnobotanist to introduce nootropics in their faux cocktails to stimulate the brain.

They say their range Noot successfully replicates a non-alcoholic Negroni and Ginger Mule but without the booze.

SCHOOLS LUNCHBOX STARTUP TURNS TO CROWDFUNDING

CLIENT: LILLY’S LITTLE LUNCHBOX

OUTLET: AUSTRALIAN FINANCIAL REVIEW

School lunchbox delivery start-up Lilly’s Little Lunchbox has hit the funding trail, seeking to take a larger bite of the $1.5 billion of the pre-prepared meals industry.

The company, founded by Brisbane dietitian Cara Aprile, delivers pre-prepared lunchboxes to parents and is talking up a 600 per cent month-on-month sales increase (after New South Wales distribution came online in April).

BOOZELESS BOOZE

CLIENT: SAINTLY

OUTLET: TODAY SHOW

A clever Aussie company has managed to design an unalcoholic drink that still gives you a little boozy buzz by mimicking the effect of intoxication. 

To share how it all works and give a little sample, Kieron Barton, the co-founder of Noot joins the Today Show. 

DIETITIAN STARTS HOME DELIVERY LUNCH BOX SERVICE FOR KIDS

CLIENT: LILLY’S LITTLE LUNCHBOX

OUTLET: NEWS.COM.AU

 A dietitian was waking up early every day in order to prepare nutritional meals her daughter would love when she had a light bulb moment.

Cara Aprile, who has a background in dietetics, set her alarm for 5.30am every morning to prepare her daughter’s school lunches.

“I’m obviously very pedantic about what goes into her lunch boxes given that I am a dietitian,” Ms Aprile told news.com.au.

NEW WAVE OF AUSTRALIAN STARTUPS SEEKS EQUITY CROWDFUNDING SUCCESS

CLIENT: PLEASANT STATE

OUTLET: SMART COMPANY

A spate of growing Australian startups has turned to equity crowdfunding to build businesses and seize new opportunities, as founders seek backing from existing customers over outside investors.

Eco-friendly cleaning product brand Pleasant State is among the latest crop of startups to seek funding through Birchal, after having initially bootstrapped its enterprise through an Indiegogo campaign.

The award-winning company is seeking expressions of interest to help fund its next stage of growth, as it seeks new domestic retail partnerships and expansion into global markets.

YOU CAN NOW BUY NON-ALCOHOLIC DRINKS THAT STILL MAKE YOU TIPSY

CLIENT: SAINTLY

OUTLET: BODY + SOUL

A non-alcoholic drink that gives people a "cognitive buzz"? We bet you're wondering what the hell we’re talking about, or whether it's even possible to get tipsy off alcoholic-free cocktails. 

Trust us, we felt the same. But then we got wind of Noot, a new 0% beverage packed with herbal extracts, or nootropics, that can help boost concentration and memory. And according to Noot's founders, it's light enough to ease drinkers into a relaxed state, while also energising the mind.

NOW THAT’S INTERESTING - REMO'S CURIOUS CREATIONS

FEATURE: REMO GIUFFRE

OUTLET: STUDIO 10

Remo Giuffre is a master entrepreneur, who helped bring the global phenomenon Ted X to Australia. He's also the man behind the award-winning REMO General store, renowned for selling quirky gifts – always with an interesting backstory. Remo Giuffre joins Studio 10 for a show and tell of his latest innovative and intriguing items. 

KEEN TO OWN A TESLA BUT CAN'T AFFORD IT RIGHT NOW? WITH EVEE, MAYBE YOU CAN

CLIENT: EVEE

OUTLET: WOMEN LOVE TECH

Australia’s exclusively electric car sharing platform – evee – is enabling its car hosts to earn some pretty handy money on the side. The platform works much the same as Airbnb and Stayz, allowing owners to rent out their cars when not in use so they can earn additional income.

Slava Kozlovskii is the founder of evee and he explained how electric car ownership used to be reserved for Australia’s elite, but with the evee EV car sharing platform, ownership is now possible for most Australians.

‘PURE JOY’: THE POPULAR NO LIGHTS NO LYCRA DANCE PROGRAM HITS AUSSIE HIGH SCHOOLS

CLIENT: NO LIGHTS, NO LYCRA

OUTLET: 9 HONEY - PARENTING

Imagine going to a hall with a room full of strangers. The lights go off. The music goes on. And you dance like nobody’s watching. 

No Lights No Lycra is the wholesome Aussie fitness phenomenon that made dancing in the dark take off around the world. 

BUSINESSWOMAN, 28, CHOPS OFF HER OWN EYELASHES TO PROVE HER NATURAL EYELASH GROWTH SERUM WORKS - AND NOW ONE BOTTLE IS SELLING EVERY THREE MINUTES

CLIENT: XALI ORGANICS

OUTLET: DAILY MAIL

A  young beauty entrepreneur who created her own eyelash growth serum is now selling one bottle every three minutes. 

Kasey Giarratana, from Melbourne, used to spend $2400 every year eyelash extensions, but decided to instead invest that money elsewhere and launched Xali Organics in June 2021 selling a natural eyelash growth serum.

By using the product, the brand claims customers will notice longer, thicker lashes in as little as one to six weeks.