How to make guerrilla marketing work for you

CLIENT: CHAPEL STREET PRECINCT
OUTLET: MUMBRELLA

Sometimes your competition can do plenty of the hard lifting for you when it comes to making your brand shine, as Chapel Street Precinct Association marketing manager Chrissie Maus explains... The combination of the social swell and a targeted above-the-line campaign featuring rock posters and Adshels, made the campaign a heated talking point across Sydney, and a thorn in the side of the Premier; that’s when PR practitioner and friend Drew Lambert of DL COMMS came knocking. With Drew's guidance, the campaign was being discussed on news.com.au,The Daily Telegraph, The Herald Sun, The Sydney Morning Herald, The Today Show as well as several major metro radio interviews.  

Sometimes your competition can do plenty of the hard lifting for you when it comes to making your brand shine, as Chapel Street Precinct Association marketing manager Chrissie Maus explains...

The combination of the social swell and a targeted above-the-line campaign featuring rock posters and Adshels, made the campaign a heated talking point across Sydney, and a thorn in the side of the Premier; that’s when PR practitioner and friend Drew Lambert of DL COMMS came knocking.

With Drew's guidance, the campaign was being discussed on news.com.au,The Daily Telegraph, The Herald Sun, The Sydney Morning Herald, The Today Show as well as several major metro radio interviews.