CLIENT: FOLLOWIT
OUTLET: LIFEHACKER
followit is a new app for Android and iOS that pitches itself as the Instagram of real estate. Instead of following friends and celebrities, you follow houses in specific streets and suburbs where you want to live. Here’s how it works.
As its name implies, followit uses the “follow” mechanic made popular by social media platforms. From within the app, users can follow specific houses, streets, suburbs and real estate agents to receive live updates and notifications. Once set up, they will only see properties that tick all the right boxes.
followit’s main claim to fame is its sense of immediacy — properties that fit the user’s criteria appear on the app as soon as they are listed online. (Traditional property sites like Domain purportedly take up to two days for listings to appear after they have been uploaded by a real estate agent.) This is thanks to an automation process that allows participating agents to instantly upload listings to followit’s portal with the click of a button.