Push factor: Property marketing app followit directly links agents, customers

CLIENT: FOLLOWIT
OUTLET: THE AUSTRALIAN FINANCIAL REVIEW

Followit, a residential property marketing app that lets agents potentially bypass the large market incumbents Domain and realestate.com.au and communicate directly with buyers, will be rolled out nationally next month. After trials in Sydney's northern beaches and the Perth metro area, the app, whose investors are real estate agencies and agency principals including Danny Doff of Laing+Simmons Double Bay, Melbourne's Philip Webb and Perth's David Mattock, is set to start marketing nationwide. The newfollowit app plugs in directly to an estate agency's own software and passes updates on properties to consumers via the app in real time. Would-be buyers or renters set parameters for properties they are interested in, such as number of rooms, street or suburb location or even an individual address – as in the case of apartment buildings. They will then be pushed information for properties fitting those parameters and receive updates about those properties as the agents make them, whether open inspection times, photo updates or sale or rental news.

Followit, a residential property marketing app that lets agents potentially bypass the large market incumbents Domain and realestate.com.au and communicate directly with buyers, will be rolled out nationally next month.

After trials in Sydney's northern beaches and the Perth metro area, the app, whose investors are real estate agencies and agency principals including Danny Doff of Laing+Simmons Double Bay, Melbourne's Philip Webb and Perth's David Mattock, is set to start marketing nationwide.

The newfollowit app plugs in directly to an estate agency's own software and passes updates on properties to consumers via the app in real time. Would-be buyers or renters set parameters for properties they are interested in, such as number of rooms, street or suburb location or even an individual address – as in the case of apartment buildings. They will then be pushed information for properties fitting those parameters and receive updates about those properties as the agents make them, whether open inspection times, photo updates or sale or rental news.