U.S. cinema-on-demand pioneers Tugg and Gathr have a new competitor in Demand.film, which has launched in Australia, New Zealand and the U.K. and will soon expand to other European markets and, potentially, the U.S.
The three Australian entrepreneurs who created the platform say their dual aims are to enable filmmakers from around the world to reach audiences who would not otherwise get the chance to see their works, and to supplement traditional theatrical distribution.
The proponents say Demand.film is the first crowdfunding cinema service to use blockchain technology to create databases which record high-level, scalable sales information that can’t be changed. “The advantages that gives us are transparency and trust with producers, distributors and exhibitors, which will be transformational in the accounting side of the business,” says David Doepel, the firm’s managing director. who also runs Australian distributor Leap Frog Films. “Our stakeholders will have much greater confidence in the accuracy of the reporting.”