MovieReading app brings cinema experience to the blind

CLIENT: DEMAND.FILM
OUTLET: THE AUSTRALIAN

An Australian-first smartphone app will allow visually impaired people to fully experience movies at the cinema, in a new trial designed to make films more accessible.An Australian-first smartphone app will allow visually impaired people to fully experience movies at the cinema, in a new trial designed to make films more accessible. “The technology behind the app ‘listens’ to the regular audio of the film and synchronises with it and then adds the enhanced audio elements on top of the regular soundtrack,” Demand.film chief executive David Doepel says. Demand.film, a Perth-based firm with offices in Wellington, London and Los Angeles, lets any person or organisation “host” a film listed on the Demand.film site and create an event around it.

An Australian-first smartphone app will allow visually impaired people to fully experience movies at the cinema, in a new trial designed to make films more accessible.An Australian-first smartphone app will allow visually impaired people to fully experience movies at the cinema, in a new trial designed to make films more accessible.

“The technology behind the app ‘listens’ to the regular audio of the film and synchronises with it and then adds the enhanced audio elements on top of the regular soundtrack,” Demand.film chief executive David Doepel says.

Demand.film, a Perth-based firm with offices in Wellington, London and Los Angeles, lets any person or organisation “host” a film listed on the Demand.film site and create an event around it.