CLIENT: DEMAND.FILM
OUTLET: THE AUSTRALIAN
Perth-based tech outfit Demand Film is pushing into North America, landing a deal that will see its platform available on 20,000 cinema screens across the continent.
The start-up, led by managing director David Doepel, is described as the ‘Airbnb of cinema’, letting consumers book a film screening on low yield nights and selling tickets to their friends and family.
According to Mr Doepel his business is capitalising on a trend of ‘event cinema’, with customers now interested in something more than the traditional cinema-going experience. For the North American launch Demand Film will feature a dozen films including Le Ride, Baxter and Me, and disability rights documentary Defiant Lives.