CLIENT: DEMAND.FILM
OUTLET: BUSINESS NEWS
A Perth business that considers itself the Airbnb of cinema has added North America to its international expansion, four years after launching the ‘cinema on demand’ concept locally.
Demand Film, formerly known as Leap Frog Films, pioneered cinema on demand in Australia and New Zealand, and has subsequently taken the concept to the UK and Ireland.
The business hires cinemas on quiet nights and crowd sources audiences.