Bird’s eye view puts Airmow on cutting edge of contracting

CLIENT: AIRMOW
OUTLET: THE AUSTRALIAN

 Australia has its first on-demand marketplace for lawnmowing, as Airmow uses satellite technology to bring lawnmowing firmly into the 21st century.  Most service industries, from food to massages, have shifted to on-demand, and Airmow founder Ahmed Ismail said lawn mowing was one of the last to make the leap.  He said lawn mowing had had little innovation since the invention of the Victa lawnmower, and was slow to move given each property needed an inspection in order to quote on it. He said providing an hourly rate disadvantaged top contractors who mow faster than others.  “The way we see it, using satellite technology is the way to get fair and accurate pricing,” he told The Australian. “I used to operate a solar installation business, and I wasn’t able to physically go to each individual for site inspection. I started using satellite imagery to quote the jobs, and now I’m using that for this industry.”

Australia has its first on-demand marketplace for lawnmowing, as Airmow uses satellite technology to bring lawnmowing firmly into the 21st century.

Most service industries, from food to massages, have shifted to on-demand, and Airmow founder Ahmed Ismail said lawn mowing was one of the last to make the leap.

He said lawn mowing had had little innovation since the invention of the Victa lawnmower, and was slow to move given each property needed an inspection in order to quote on it. He said providing an hourly rate disadvantaged top contractors who mow faster than others.

“The way we see it, using satellite technology is the way to get fair and accurate pricing,” he told The Australian. “I used to operate a solar installation business, and I wasn’t able to physically go to each individual for site inspection. I started using satellite imagery to quote the jobs, and now I’m using that for this industry.”