CLIENT: DEMAND.FILM
OUTLET: THE HOLLYWOOD REPORTER
The Australian distributor, which is about to launch in Germany, will use Screencreds to pay fans for watching and sharing trailers and promoting new releases.
Demand Film, an Australia-based cinema-on-demand distributor, has launched a new cryptocurrency, called Screencreds, to reward users who watch and promote trailers for their upcoming releases.
Demand Film is rolling out the new currency ahead of its launch in Germany on Tuesday. Founded in 2016, Demand Film already operates across the English-speaking world, organizing single-event theatrical screenings for feature films and documentaries based on online user demand. The German launch marks the company's first foray into a non-English language territory.