If you’ve ever travelled to the world’s most famous locations and seen Chinese bridal couples posing for over-the-top photo shoots, there’s no need to congratulate them yet for their Big Day. Why? Because often the actual wedding could still be another six months away!
What you’re witnessing is the cornerstone of China’s massive $80 billion wedding industry: the pre-wedding photo shoot. This trend is so huge, couples try to outdo each other with exotic locations and price tags to match. While many couples are happy to pay a few thousand dollars for a set of wedding images, China’s jet set have been known to pay up to $500,000 for a series of international, on-location shoots (think an Antarctic backdrop for that kind of price)!