CLIENT: DEMAND.FILM
OUTLET: NEWS.COM.AU
THEY’RE the real-life Crazy Rich Asians splashing out up to half a million dollars on outrageously lavish “pre-wedding” photo shoots.
Whether underwater, suspended in mid-air from wires like a scene from The Matrix, or on the Antarctic ice under the southern lights, Allen Shi is the man who makes it happen.
Dubbed the “Godfather of the pre-wedding photo industry” in China, the 38-year-old has risen from absolute poverty to turning over $2 billion through his company The Jiahao Group in less than eight years.