CLIENT: CHAPEL STREET PRECINCT ASSOCIATION
OUTLET: YAHOO! NEWS
In the legendary words of Bob Dylan: The times, they are a changing.
That is the message from the group that presides over Melbourne’s famous shopping hot spot along Chapel Street, and why Santa is getting a serious makeover.
No longer will he be an overweight slob in a red suit who cruelly submits his reindeer to hard labour, but rather a healthy, yoga-loving version that reflects better values for today’s Aussie youth. Out with the reindeer and in with the adopted dog and thrift shop board shorts.