CLIENT: SOCIAL BASE
OUTLET: CHANNEL SEVEN NEWS SYDNEY | BRISBANE | MELBOURNE | PERTH | GOLD COAST
One bad social media post can end a footballer’s career and cost them millions – however thanks to an app called SocialBase, these career-killing posts could soon be a thing of the past. t.
One of the app’s defining features gives social media managers power over their clients to approve all content before it is posted. Ex-NRL Player Todd Carney, one of SocialBase’s early investors, was the man who came up with the idea for the feature – following his own social media scandal that caused his $1.7 million contract to be torn up.