CLIENT: THE SHADE
OUTLET: 7 NEWS
Partners Maia Dodds and Craig Ford have created the ultimate hair-care solution allowing women to avoid lengthy visits to the salon to dye their hair. Their company, The Shade, offers a subscription hair dye-kit service that home delivers salon quality hair colouring for you to administer from the comfort of your home. Considering 75% of women over 35 currently dye their hair, The Shade is quickly becoming a house-hold name.
7 News spoke to The Shade’s Craig Ford about their business, which was syndicated across Australia. Check out the video here: