Threadheads ‘gets on the beers’ after crowd-funding record

CLIENT: THREADHEADS

OUTLET: THE AUSTRALIAN, DAILY TELEGRAPH, HERALD SUN, COURIER MAIL, THE ADVERTISER, NT NEWS, THE MERCURY

Pop culture T-shirt maker Threadheads has broken equity crowfunding records on Monday, defying economic uncertainty to overtake cleaning products maker Zero Co with the highest number of expressions of interest in Australian crowd-funding history.

The Melbourne-based company, buoyed by its Dan Andrews’ ‘Get On The Beers’ T-shirts, has passed 6,300 expressions of interest for its crowfunding campaign that goes live on Tuesday. The company is raising $2m to expand into the US and open a third production facility.