CLIENT: OUR KINDS
OUTLET: 7 NEWS
With single use plastics set to be banned in some states as early as next year, Our Kinds is already replacing single use coffee cups with reusable ‘op shop’ mugs in selected cafes across Australia. In a world first move, the Our Kinds mugs also have a unique scannable QR code, which when scanned, reveals a running tally of how many single use coffee cups and lids have been saved from landfill by opting for a reusable mug.
DL COMMS client, Hamish Cockburn of Our Kinds, spoke to Nick Hose of 7News about their aim of making single use plastic completely redundant.